The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

John Short, Founder of Compound Growth Marketing, discusses timeless marketing principles, the evolving dynamic between sales and marketing, and the impact of AI on SEO. They delve into strategic social media advertising, predictive user scores, and aligning sales and marketing for success. The conversation highlights the power of company vision and strategic alignment for growth.

Dan, COO at Exit Five, and Dave discuss the success behind the sold-out Drive event, the power of collaboration, building an audience, and the importance of brand connection and storytelling. They share insights on launching events, content strategy, and the growth of Exit Five, emphasizing community-led growth and interactive talks.

Greg Isenberg, CEO & Co-Founder of Late Checkout, talks about the importance of building an engaged community before a paid membership, niching down, audience vs community, personal brand, community monetization, dangers of free services, and transformation of Twitter.

Anthony Kennada, CEO of AudiencePlus, talks about being a media company, building an audience, and community in B2B marketing. They discuss content evolution, audience building, community significance, growth strategies, overcoming challenges, past marketing mistakes, and category creation impact.

Pranav Piyush, CEO of Paramark, discusses measuring marketing effectiveness, predicting revenue, and the correlation between reach metrics and output. They touch on the challenges of marketing attribution, importance of email audience engagement, and using technology to analyze metrics. The conversation also delves into experimenting in marketing, balancing creativity with measurement, and the CEO's role in marketing strategies.

Matt, Marketing Manager at Exit Five, joins Dave to discuss strategies for getting more reviews, structuring a marketing team, leadership dynamics, live chat on websites, and evaluating marketing tools. They also mention an in-person event, review management strategies, and future opportunities in marketing.

Jason Lemkin, founder of SaaStr, discusses what makes a great VP of Marketing in SaaS, tech changes since 2020, CROs vs CMOs, and importance of CEO-marketing alignment. Insights into building relationships, marketing essentials, and balancing sales and marketing heads in SaaS leadership.

Dave announces a new full-time remote Content Marketing job at Exit Five, focused on managing the podcast and newsletter to enhance the company's content strategy and offering equity.

Matt, Marketing Manager at Exit Five, joins Dave to discuss nurturing website visitors, dark social strategies, and reactions to their rebrand. They share tips on converting visitors, shipping a new website, and why dark social is crucial for marketing success.

Dave talks with Christopher Rack, CEO of pharosIQ, about intent data, ABM basics, and marketing in non-SaaS industries. They cover timeless marketing principles, unique positioning, and the importance of execution over strategy. They also discuss the challenges of intent data in marketing outreach, the rebranding journey, and strategies for B2B non-SaaS marketing.