Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.

Jen and Dave cover:

• Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
• How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
• How companies should focus on genuine diversity efforts rather than superficial inclusivity

Timestamps

• (00:00) - - Intro to Jen
• (06:26) - - Why You Should Have a Mentor and How To Get One
• (08:16) - - Sales Experiences and Becoming a Chief Evangelist
• (11:47) - - Making the Lead from Side Hustle to Full Time
• (16:14) - - Why Your Career Experiences Should Be Diverse
• (19:38) - - The Shallow Impact of Diversity Panels
• (24:15) - - How Jen Built Her Personal Brand
• (27:36) - - Creating Unscripted Content that’s Still Clear
• (31:08) - - Being Authentic in Marketing
• (36:03) - - Don’t Use Templates for Customer Conversations
• (42:25) - - Strong Relationships Between Product Marketing and Sales
• (43:12) - - Being Customer-Centric
• (48:34) - - Why You Need to be a Good Storyteller
• (50:23) - - Challenges of Data Analysis

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