Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
- Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
- How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
- How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
- (00:00) - - Intro to Jen
- (06:39) - - Why You Should Have a Mentor and How To Get One
- (08:29) - - Sales Experiences and Becoming a Chief Evangelist
- (12:00) - - Making the Lead from Side Hustle to Full Time
- (16:27) - - Why Your Career Experiences Should Be Diverse
- (19:51) - - The Shallow Impact of Diversity Panels
- (24:12) - - How Jen Built Her Personal Brand
- (27:33) - - Creating Unscripted Content that’s Still Clear
- (31:05) - - Being Authentic in Marketing
- (36:00) - - Don’t Use Templates for Customer Conversations
- (42:22) - - Strong Relationships Between Product Marketing and Sales
- (43:09) - - Being Customer-Centric
- (48:31) - - Why You Need to be a Good Storyteller
- (50:20) - - Challenges of Data Analysis
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)