Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing.
Jen and Dave cover:
- Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline
- How Jen successfully built her audience using video on LinkedIn and leveraged it to start DemandJen
- How companies should focus on genuine diversity efforts rather than superficial inclusivity
Timestamps
- (00:00) - - Intro to Jen
- (06:25) - - Why You Should Have a Mentor and How To Get One
- (08:15) - - Sales Experiences and Becoming a Chief Evangelist
- (11:46) - - Making the Lead from Side Hustle to Full Time
- (16:13) - - Why Your Career Experiences Should Be Diverse
- (19:37) - - The Shallow Impact of Diversity Panels
- (24:39) - - How Jen Built Her Personal Brand
- (28:00) - - Creating Unscripted Content that’s Still Clear
- (31:32) - - Being Authentic in Marketing
- (36:27) - - Don’t Use Templates for Customer Conversations
- (42:49) - - Strong Relationships Between Product Marketing and Sales
- (43:36) - - Being Customer-Centric
- (48:58) - - Why You Need to be a Good Storyteller
- (50:47) - - Challenges of Data Analysis
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)