B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

Jul 29, 2024
Natalie Taylor, Head of Marketing at Capsule, shares her inspiring journey from layoff to her dream job, leveraging LinkedIn for networking. She dives into the success of her intimate dinner strategy, which fosters genuine connections and drives business growth. Natalie also discusses the challenges of measuring influencer campaigns in B2B, her detailed approach to product launches, and the importance of aligning marketing and product teams. Her insights on transitioning to a product-led growth model are particularly enlightening for marketers.
56:14

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging LinkedIn for sharing professional experiences can significantly enhance career prospects and lead to valuable networking opportunities.
  • Creating successful product launches demands clear messaging and strategic collaboration, particularly through engaging video content and influencer partnerships.

Deep dives

Importance of LinkedIn for Career Growth

Being active on LinkedIn can significantly impact career opportunities, especially in marketing. Regular posts about experiences and insights can increase visibility and open doors to new roles and partnerships. The speaker shares personal success stories, emphasizing how LinkedIn led to job offers and public speaking engagements. This highlights the platform's value for professionals seeking to connect and showcase their expertise.

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