The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

6 snips

Jul 29, 2024

Natalie Taylor, Head of Marketing at Capsule, shares her inspiring journey from layoff to her dream job, leveraging LinkedIn for networking. She dives into the success of her intimate dinner strategy, which fosters genuine connections and drives business growth. Natalie also discusses the challenges of measuring influencer campaigns in B2B, her detailed approach to product launches, and the importance of aligning marketing and product teams. Her insights on transitioning to a product-led growth model are particularly enlightening for marketers.

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ANECDOTE

Dream Job via LinkedIn

Natalie Taylor got laid off from a large company and wanted to return to the startup world.
She posted about her job search on LinkedIn, leading to an introduction and her dream job at Capsule.

ADVICE

LinkedIn for Marketers

Be active on LinkedIn and talk about your career and work, especially in marketing.
It can create opportunities that might not have otherwise existed, as seen with Natalie's career.

ADVICE

Prioritize People

Choose jobs based on who you'll work with, especially early in your career.
Focus on learning from an incredible manager, even if the product isn't a passion.

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Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.

Natalie and Dave cover:

The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
Her step-by-step process to a successful product launch

Timestamps

(00:00) - - Intro
(05:43) - - Natalie’s Marketing Career Path
(09:50) - - Loving the Product Makes You A Better Marketer
(12:44) - - Product Launches and Growth
(14:43) - - Keys to a Successful Video Strategy
(17:46) - - Coordinating Launch Projects with Marketing and Product
(23:30) - - B2B Influencer Outreach
(29:06) - - Influencer Measurement Challenges
(34:11) - - Curated Dinner Strategy
(37:46) - - Lead Generation and Outreach with Apollo
(47:45) - - Transitioning to Product-Led Growth
(53:05) - - Working with the CEO

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***

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