B2B Marketing with Dave Gerhardt

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

Jul 29, 2024

Natalie Taylor, Head of Marketing at Capsule, shares her inspiring journey from layoff to her dream job, leveraging LinkedIn for networking. She dives into the success of her intimate dinner strategy, which fosters genuine connections and drives business growth. Natalie also discusses the challenges of measuring influencer campaigns in B2B, her detailed approach to product launches, and the importance of aligning marketing and product teams. Her insights on transitioning to a product-led growth model are particularly enlightening for marketers.

55:03

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Episode guests

Natalie Taylor

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Leveraging LinkedIn for sharing professional experiences can significantly enhance career prospects and lead to valuable networking opportunities.

Creating successful product launches demands clear messaging and strategic collaboration, particularly through engaging video content and influencer partnerships.

Intimate events, like curated dinner gatherings, foster meaningful connections and lead generation by creating supportive environments for open discussions among industry professionals.

Deep dives

Importance of LinkedIn for Career Growth

Being active on LinkedIn can significantly impact career opportunities, especially in marketing. Regular posts about experiences and insights can increase visibility and open doors to new roles and partnerships. The speaker shares personal success stories, emphasizing how LinkedIn led to job offers and public speaking engagements. This highlights the platform's value for professionals seeking to connect and showcase their expertise.

Intro

2min

Navigating the Transition to Startup Marketing

21min

Influencer Partnerships Unpacked

11min

The Importance of Creative Execution in Marketing Campaigns

2min

Networking Through VIP Dinners

13min

Evolving from Sales-Led to Product-Led Growth Strategies

2min

The Importance of Founder-Led Vision in Brand and Marketing Strategy

2min

Translating Expertise into Engaging Content

3min

Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.

Natalie and Dave cover:

The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
Her step-by-step process to a successful product launch

Timestamps

(00:00) - - Intro
(06:07) - - Natalie’s Marketing Career Path
(10:14) - - Loving the Product Makes You A Better Marketer
(13:08) - - Product Launches and Growth
(15:07) - - Keys to a Successful Video Strategy
(18:10) - - Coordinating Launch Projects with Marketing and Product
(23:54) - - B2B Influencer Outreach
(28:49) - - Influencer Measurement Challenges
(33:54) - - Curated Dinner Strategy
(37:29) - - Lead Generation and Outreach with Apollo
(47:28) - - Transitioning to Product-Led Growth
(52:48) - - Working with the CEO

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***

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B2B Marketing with Dave Gerhardt

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Importance of LinkedIn for Career Growth

Choosing the Right Work Environment

Effective Product Launch Strategies

Leveraging Influencer Partnerships

Building Relationships Through In-Person Events

Remember Everything You Learn from Podcasts