2min chapter

B2B Marketing with Dave Gerhardt cover image

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

B2B Marketing with Dave Gerhardt

CHAPTER

The Importance of Founder-Led Vision in Brand and Marketing Strategy

This chapter highlights the critical influence of a founder on a company's brand and marketing strategy. It discusses how a clear vision not only differentiates the company in the market but also enhances the marketing team's ability to create impactful narratives.

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