Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.
Natalie and Dave cover:
- The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
- Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
- Her step-by-step process to a successful product launch
Timestamps
- (00:00) - - Intro
- (06:08) - - Natalie’s Marketing Career Path
- (10:15) - - Loving the Product Makes You A Better Marketer
- (13:09) - - Product Launches and Growth
- (15:08) - - Keys to a Successful Video Strategy
- (18:11) - - Coordinating Launch Projects with Marketing and Product
- (23:55) - - B2B Influencer Outreach
- (30:02) - - Influencer Measurement Challenges
- (35:07) - - Curated Dinner Strategy
- (38:42) - - Lead Generation and Outreach with Apollo
- (48:41) - - Transitioning to Product-Led Growth
- (54:01) - - Working with the CEO
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
