Dave is joined by Natalie Taylor, Head of Marketing at Capsule. Natalie shares her journey from getting laid off to finding her dream job through LinkedIn, and how she’s now building meaningful customer relationships through intimate in-person events at Capsule.
Natalie and Dave cover:
- The “intimate dinner strategy” Natalie is running and how it drives growth for Capsule
- Challenges to measuring influencer campaigns in B2B and her approach to choosing who to work with
- Her step-by-step process to a successful product launch
Timestamps
- (00:00) - - Intro
- (06:41) - - Natalie’s Marketing Career Path
- (10:48) - - Loving the Product Makes You A Better Marketer
- (13:42) - - Product Launches and Growth
- (15:41) - - Keys to a Successful Video Strategy
- (18:44) - - Coordinating Launch Projects with Marketing and Product
- (24:28) - - B2B Influencer Outreach
- (30:05) - - Influencer Measurement Challenges
- (35:10) - - Curated Dinner Strategy
- (38:45) - - Lead Generation and Outreach with Apollo
- (48:44) - - Transitioning to Product-Led Growth
- (54:04) - - Working with the CEO
Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Today’s episode is brought to you by Paramark.
It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out.
But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.
That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.
And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly.
In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.
This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.
Grab your spot at paramark.com/brand-consult.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
