B2B Marketing with Dave Gerhardt
#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman
Aug 19, 2024
Jenn Herman, an Instagram marketing expert with over a decade of experience, reveals the platform's hidden potential for B2B marketers. She discusses how Instagram's 2 billion users can be leveraged for brand awareness. Jenn emphasizes the importance of tailored and educational content to build trust and engagement. She dives into effective strategies like using carousels and highlights, aligning brand image with social media presence, and maximizing reach through consistent posting and analysis. Learn to turn Instagram into a vital tool for B2B success!
44:34
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Quick takeaways
- Instagram is a powerful yet underutilized tool for B2B marketers, enabling brand awareness and community engagement through tailored, authentic content.
- Establishing realistic goals and continuously analyzing engagement metrics are vital for optimizing Instagram strategies and ensuring long-term marketing success.
Deep dives
Embracing Instagram for B2B Marketing
Instagram, often perceived as a platform primarily for B2C brands, holds significant potential for B2B marketing as well. The first step in leveraging Instagram is to clarify your goals, whether for brand awareness, sales, or community engagement. Understanding the platform's evolution, particularly its shift to video content while still maintaining its photo-based roots, is essential for crafting relevant strategies. Many B2B marketers are hesitant about Instagram due to the perception that their business isn’t visually captivating; however, identifying ways to creatively showcase operations, such as behind-the-scenes content, can bridge that gap.
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