Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.
Jenn and Dave cover:
- Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
- How to create educational content for Instagram to build trust
- Why you need to tailor your content for Instagram and your audience specifically
Timestamps
- (00:00) - - Intro to Jenn
- (05:45) - - Setting Goals for B2B Brands for Instagram
- (09:22) - - Adapting Content Strategy for Instagram
- (11:16) - - Focusing on Quality Over Quantity
- (14:22) - - Using Educational Content to Build Your Brand
- (19:14) - - TikTok Experts vs Short Form Video Experts
- (24:05) - - TikTok, Instagram, and Content Unique to Platforms
- (27:03) - - How to Use Instagram Carousels
- (30:29) - - How to Use Instagram Highlights
- (33:00) - - Strategies to Find Underpriced Attention
- (35:18) - - Aligning Brand Image with Social Media Presence
- (39:17) - - Understanding Reach Metrics
- (41:56) - - Revisiting and Optimizing LinkedIn and Instagram Strategies
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The Exit Five CMO Podcast (Hosted by Dave Gerhardt)