Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

• Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
• How to create educational content for Instagram to build trust
• Why you need to tailor your content for Instagram and your audience specifically

Timestamps

• (00:00) - - Intro to Jenn
• (06:27) - - Setting Goals for B2B Brands for Instagram
• (10:04) - - Adapting Content Strategy for Instagram
• (11:58) - - Focusing on Quality Over Quantity
• (15:04) - - Using Educational Content to Build Your Brand
• (19:56) - - TikTok Experts vs Short Form Video Experts
• (24:53) - - TikTok, Instagram, and Content Unique to Platforms
• (27:51) - - How to Use Instagram Carousels
• (31:17) - - How to Use Instagram Highlights
• (33:48) - - Strategies to Find Underpriced Attention
• (36:06) - - Aligning Brand Image with Social Media Presence
• (40:05) - - Understanding Reach Metrics
• (42:44) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more