Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.
Jenn and Dave cover:
- Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
- How to create educational content for Instagram to build trust
- Why you need to tailor your content for Instagram and your audience specifically
Timestamps
- (00:00) - - Intro to Jenn
- (06:10) - - Setting Goals for B2B Brands for Instagram
- (09:47) - - Adapting Content Strategy for Instagram
- (11:41) - - Focusing on Quality Over Quantity
- (14:47) - - Using Educational Content to Build Your Brand
- (19:39) - - TikTok Experts vs Short Form Video Experts
- (25:01) - - TikTok, Instagram, and Content Unique to Platforms
- (27:59) - - How to Use Instagram Carousels
- (31:25) - - How to Use Instagram Highlights
- (33:56) - - Strategies to Find Underpriced Attention
- (36:14) - - Aligning Brand Image with Social Media Presence
- (40:13) - - Understanding Reach Metrics
- (42:52) - - Revisiting and Optimizing LinkedIn and Instagram Strategies
Send guest pitches and ideas to hi@exitfive.com
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Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
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If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)