Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.
Jenn and Dave cover:
- Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
- How to create educational content for Instagram to build trust
- Why you need to tailor your content for Instagram and your audience specifically
Timestamps
- (00:00) - - Intro to Jenn
- (06:09) - - Setting Goals for B2B Brands for Instagram
- (09:46) - - Adapting Content Strategy for Instagram
- (11:40) - - Focusing on Quality Over Quantity
- (14:46) - - Using Educational Content to Build Your Brand
- (19:38) - - TikTok Experts vs Short Form Video Experts
- (23:48) - - TikTok, Instagram, and Content Unique to Platforms
- (26:46) - - How to Use Instagram Carousels
- (30:12) - - How to Use Instagram Highlights
- (32:43) - - Strategies to Find Underpriced Attention
- (35:01) - - Aligning Brand Image with Social Media Presence
- (39:00) - - Understanding Reach Metrics
- (41:39) - - Revisiting and Optimizing LinkedIn and Instagram Strategies
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