B2B Marketing with Dave Gerhardt
#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team
Aug 22, 2024
Danielle, the Head of Content at ExitFive, shares her insights on building a strong content strategy. She discusses the importance of hiring a Head of Content and the challenges of transitioning from a solopreneur to managing a team. They dive into content repurposing and why being repetitive as a marketer can be beneficial. The conversation also highlights creating a supportive work culture where everyone thrives and balancing structure with flexibility to spark creativity. Join them for a fun and educational peek behind the scenes!
35:32
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Quick takeaways
- The transition from solopreneur to team leadership fosters collaboration and strategic thinking, alleviating burnout and enhancing creativity.
- Effective hiring requires prior experience in content roles to ensure better understanding of success and expectations within the team.
Deep dives
The Evolution of a Marketing Career
The guest shares her unconventional journey from finance to marketing, highlighting how her initial role as a municipal bond analyst left her creatively unfulfilled. She began an Instagram account focused on brunch in Boston, which sparked her interest in content creation and social media marketing. This experience led her to her first content position with motivational speaker Mel Robbins, where she applied her skills in storytelling and audience engagement. Ultimately, her diverse background prepared her well for her role as head of content at Exit 5, where she aims to expand the content’s reach and impact.
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