The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Aug 22, 2024

Danielle, the Head of Content at ExitFive, shares her insights on building a strong content strategy. She discusses the importance of hiring a Head of Content and the challenges of transitioning from a solopreneur to managing a team. They dive into content repurposing and why being repetitive as a marketer can be beneficial. The conversation also highlights creating a supportive work culture where everyone thrives and balancing structure with flexibility to spark creativity. Join them for a fun and educational peek behind the scenes!

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ANECDOTE

Career Transition

Danielle Messler started her career in finance but felt creatively unfulfilled.
She transitioned into content marketing by creating a successful brunch Instagram account.

ADVICE

Do It Yourself First

Before hiring for a role, do the work yourself to understand it.
This helps define success and avoids costly hiring mistakes.

ANECDOTE

Rekindled Passion

Dave Gerhardt initially hired Dan to manage Exit Five like a rental property.
Dan's enthusiasm for the business rekindled Gerhardt's own passion.

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Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

How to hire a “Head of Content” and what mistakes to avoid
Behind the scenes of how ExitFive repurposes content (like this podcast!)
The fun challenges of going from a solopreneur to team of five

Timestamps

(00:00) - - Intro to Danielle
(05:55) - - Why we hired a Head of Content at ExitFive
(09:05) - - How we write our newsletter
(12:27) - - Content repurposing at ExitFive
(19:54) - - Why you should repeat yourself as a marketer
(24:51) - - How to create a culture where everyone can do their best work
(27:48) - - Why your team needs a vision to work towards
(32:41) - - Balancing Structure and Flexibility

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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