Danielle, the Head of Content at ExitFive, shares her insights on building a strong content strategy. She discusses the importance of hiring a Head of Content and the challenges of transitioning from a solopreneur to managing a team. They dive into content repurposing and why being repetitive as a marketer can be beneficial. The conversation also highlights creating a supportive work culture where everyone thrives and balancing structure with flexibility to spark creativity. Join them for a fun and educational peek behind the scenes!
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question_answer ANECDOTE
Career Transition
Danielle Messler started her career in finance but felt creatively unfulfilled.
She transitioned into content marketing by creating a successful brunch Instagram account.
volunteer_activism ADVICE
Do It Yourself First
Before hiring for a role, do the work yourself to understand it.
This helps define success and avoids costly hiring mistakes.
question_answer ANECDOTE
Rekindled Passion
Dave Gerhardt initially hired Dan to manage Exit Five like a rental property.
Dan's enthusiasm for the business rekindled Gerhardt's own passion.
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Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action atknak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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