The Dave Gerhardt Show (from Exit Five)

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Aug 22, 2024
Guest
Danielle
Danielle, the Head of Content at ExitFive, shares her insights on building a strong content strategy. She discusses the importance of hiring a Head of Content and the challenges of transitioning from a solopreneur to managing a team. They dive into content repurposing and why being repetitive as a marketer can be beneficial. The conversation also highlights creating a supportive work culture where everyone thrives and balancing structure with flexibility to spark creativity. Join them for a fun and educational peek behind the scenes!
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ANECDOTE

Career Transition

  • Danielle Messler started her career in finance but felt creatively unfulfilled.
  • She transitioned into content marketing by creating a successful brunch Instagram account.
ADVICE

Do It Yourself First

  • Before hiring for a role, do the work yourself to understand it.
  • This helps define success and avoids costly hiring mistakes.
ANECDOTE

Rekindled Passion

  • Dave Gerhardt initially hired Dan to manage Exit Five like a rental property.
  • Dan's enthusiasm for the business rekindled Gerhardt's own passion.
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