Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.
Dave and Danielle cover:
- How to hire a “Head of Content” and what mistakes to avoid
- Behind the scenes of how ExitFive repurposes content (like this podcast!)
- The fun challenges of going from a solopreneur to team of five
Timestamps
- (00:00) - - Intro to Danielle
- (05:42) - - Why we hired a Head of Content at ExitFive
- (08:52) - - How we write our newsletter
- (12:14) - - Content repurposing at ExitFive
- (19:03) - - Why you should repeat yourself as a marketer
- (24:00) - - How to create a culture where everyone can do their best work
- (26:57) - - Why your team needs a vision to work towards
- (31:50) - - Balancing Structure and Flexibility
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
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Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
