B2B Marketing with Dave Gerhardt
New from Exit Five: Announcing the Ultimate Roast of B2B Websites
Oct 4, 2024
Danielle Messler, Head of Content at Exit Five, discusses the first-ever virtual event, The Ultimate Roast of B2B Websites. She highlights how this event will provide valuable insights through live critiques of actual websites submitted by B2B marketers. Attendees can expect expert panels diving into essential web design elements, and there are exciting prizes worth up to $80k to be won. Plus, she touches on the importance of using tools like Calendly to boost website conversion rates.
06:44
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Quick takeaways
- Utilizing tools like Calendly can dramatically improve lead conversion for B2B marketers by facilitating direct meeting scheduling on websites.
- The Ultimate Roast event aims to provide actionable insights for improving B2B websites through expert-led teardowns and discussions on essential web elements.
Deep dives
Enhancing Lead Conversion with Technology
Using scheduling tools like Calendly can significantly enhance lead conversion by allowing B2B marketing teams to book meetings with potential customers directly on their websites. This approach eliminates the lengthy follow-up process and allows prospects to connect with the appropriate sales representatives in real-time. For instance, companies like Smith.ai and Katalon reported impressive increases in bookings and conversion rates, highlighting the effectiveness of utilizing such technology to streamline customer interactions. As a result, businesses can respond to leads promptly, maximizing the chances of closing sales and improving overall performance.
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