The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

Oct 14, 2024
Kira Federer, VP of SMB Marketing at Paramount Advertising, shares her journey transitioning from sales enablement to product marketing, with previous roles at Reddit and Glassdoor. She discusses how to align marketing and sales through co-creation for content effectiveness. Kira emphasizes the importance of a solid messaging framework and consistent brand positioning to drive marketing success. Plus, she highlights the necessity of timing product launches to resonate with the market, ensuring your marketing aligns with both internal teams and external demands.
Ask episode
Chapters
Transcript
Episode notes