Kira Federer

Kira Federer, VP of SMB Marketing at Paramount Advertising and former leader at Reddit and Glassdoor, shares her insights on the synergy between sales and marketing. She discusses the importance of co-creation to ensure the sales team embraces marketing content. Kira emphasizes crafting a strong messaging framework to maintain consistency and highlights timing for product launches to resonate with both teams and the market. Her journey from sales to product marketing offers valuable lessons on building a cohesive narrative and clear brand positioning.

Kira Federer, VP of SMB Marketing at Paramount Advertising, shares her journey transitioning from sales enablement to product marketing, with previous roles at Reddit and Glassdoor. She discusses how to align marketing and sales through co-creation for content effectiveness. Kira emphasizes the importance of a solid messaging framework and consistent brand positioning to drive marketing success. Plus, she highlights the necessity of timing product launches to resonate with the market, ensuring your marketing aligns with both internal teams and external demands.