Paris Talks Marketing

Here are some of the key topics that Jon and Paris discussed in this episode:• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.• How to fix the event attribution gap: learn to measure the success of your event• What's the working marketing mix for customer acquisition in the events industry?• Does the post-Covid environment pose a threat to virtual events?• Personal branding & how to come up with content ideas for social media.Guest:LinkedInAcceleventsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Ryan and Paris discussed in this episode:• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer• The challenging sales dialer competitive landscape and where PhoneBurner stands• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer• What are some best practices for a successful phone call outreach strategy• Should we de-silo inbound and outbound strategies• PLG vs. Sales-Led Motion: which brings in more qualified leads• How to predict conversions of Free Trial Users to Paying Customers• How to use ABM (Account-Based Marketing) tactics• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpotGuest:LinkedInPhoneBurnerSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Jessie and Paris discussed in this episode:• The approach of BDEX for cleaner and more privacy-compliant data• Transitioning past third-party data to marketing with quality first-party data• Ethical marketing and why it's profitable to do what's right in business• Leveraging Dark Social• Balancing personal branding and company branding Guest:LinkedInBDEXSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Sarah and Paris discussed in this episode:• The differences between demand gen vs lead gen vs demand capture• What are the best channels and methods for demand capture?• How to better engage on organic social?• Why hiring a marketing team to do lead gen is a big mistake for businesses? • Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?• Key takeaways from the Inbound Conference in Boston• Influencer marketing for B2B• 🔥 Fire Questions ChallengeResources Mentioned:Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank SlootmanLinkedIn Posts by Sarah:Hiring a Marketing Team to Do Lead GenDark Social Is a Breath of Fresh Air for B2BInbound Conference Experience SummaryGuest:LinkedInHuntersSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Drew Brucker, a marketing professional, talks about the importance of curiosity, deep work, and the challenges of working in a startup. They also discuss the post-pandemic state of the events industry and the value of customer research. Additionally, they explore the concept of 5 to 9 marketing and the significance of thinking outside the box in marketing.

Here are some of the key topics that David and Paris discussed in this episode:• How David brings digital transformation(DX) to large organizations• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration• Corporate venture launching• The greatest roadblocks in monetization for innovation in SEA• The importance of connecting customer experience and marketing with real-time data for data-driven decision-makingResources Mentioned:Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin SpeculandGuest:LinkedInGrowthOpsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Simon and Paris discussed in this episode:• How to double your revenue in 90 days with the Strategy Sprints Method• How 50/50 risk (for you and your client) doubles your revenue• The perfect 5-levels deep ideal customer profile to help you with acquisition• How to do zero-budget marketing for 2 hours per week• ⚡️ Falling in love with the problem, not the solution• How to get easy inspiration for creating new content weekly• Why Simon says no to paid advertising• 🔥 Fire Questions ChallengeResources Mentioned:Book by Simon Severino, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile BusinessGuest:LinkedInStrategy SprintsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Andrew and Paris discussed in this episode:• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?• Why marketing and sales should stop fighting• How the love of journalism & its principles gets you earned media and the right B2B story• The fast fail/fast fix approach• Feedback loops and Andrew's loop group concept• The rapid A/B testing cycle of Andrew for creatives• What are micro-influencers, how can they help marketers, and how to use them?• Lessons from B2C that B2B marketers can learn• The power of free knowledgeGuest:LinkedInSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode:• Challenges of creating educational but also scientifically accurate content in the SexTech industry• Content marketing as a replacement for paid media• Easy SEO "hacks" for ranking your content• Facebook ad censorship (and censorship on social channels)Guests:Mia LinkedInJordan LinkedInEmjoySee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Raúl and Paris discussed in this episode:• What is referral marketing?• Why is referral marketing different than influencer marketing and affiliate marketing?• What are the future trends in referral marketing?• Is Web3.0 the evolution of referral marketing?• How to scale with referral programs?• How much of ReferralCandy's new customer acquisition comes from referrals?Guest:LinkedInReferralCandySee more:Hop OnlineParis ChildressLinkedIn PTM Page