Paris Talks Marketing

Here are some of the key topics that Sarah and Paris discussed in this episode:• The differences between demand gen vs lead gen vs demand capture• What are the best channels and methods for demand capture?• How to better engage on organic social?• Why hiring a marketing team to do lead gen is a big mistake for businesses? • Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?• Key takeaways from the Inbound Conference in Boston• Influencer marketing for B2B• 🔥 Fire Questions ChallengeResources Mentioned:Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank SlootmanLinkedIn Posts by Sarah:Hiring a Marketing Team to Do Lead GenDark Social Is a Breath of Fresh Air for B2BInbound Conference Experience SummaryGuest:LinkedInHuntersSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Drew Brucker, a marketing professional, talks about the importance of curiosity, deep work, and the challenges of working in a startup. They also discuss the post-pandemic state of the events industry and the value of customer research. Additionally, they explore the concept of 5 to 9 marketing and the significance of thinking outside the box in marketing.

Here are some of the key topics that David and Paris discussed in this episode:• How David brings digital transformation(DX) to large organizations• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration• Corporate venture launching• The greatest roadblocks in monetization for innovation in SEA• The importance of connecting customer experience and marketing with real-time data for data-driven decision-makingResources Mentioned:Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin SpeculandGuest:LinkedInGrowthOpsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Simon and Paris discussed in this episode:• How to double your revenue in 90 days with the Strategy Sprints Method• How 50/50 risk (for you and your client) doubles your revenue• The perfect 5-levels deep ideal customer profile to help you with acquisition• How to do zero-budget marketing for 2 hours per week• ⚡️ Falling in love with the problem, not the solution• How to get easy inspiration for creating new content weekly• Why Simon says no to paid advertising• 🔥 Fire Questions ChallengeResources Mentioned:Book by Simon Severino, Strategy Sprints: 12 Ways to Accelerate Growth for an Agile BusinessGuest:LinkedInStrategy SprintsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Andrew and Paris discussed in this episode:• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?• Why marketing and sales should stop fighting• How the love of journalism & its principles gets you earned media and the right B2B story• The fast fail/fast fix approach• Feedback loops and Andrew's loop group concept• The rapid A/B testing cycle of Andrew for creatives• What are micro-influencers, how can they help marketers, and how to use them?• Lessons from B2C that B2B marketers can learn• The power of free knowledgeGuest:LinkedInSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Mia, Jordan, and Paris discussed in this episode:• Challenges of creating educational but also scientifically accurate content in the SexTech industry• Content marketing as a replacement for paid media• Easy SEO "hacks" for ranking your content• Facebook ad censorship (and censorship on social channels)Guests:Mia LinkedInJordan LinkedInEmjoySee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Raúl and Paris discussed in this episode:• What is referral marketing?• Why is referral marketing different than influencer marketing and affiliate marketing?• What are the future trends in referral marketing?• Is Web3.0 the evolution of referral marketing?• How to scale with referral programs?• How much of ReferralCandy's new customer acquisition comes from referrals?Guest:LinkedInReferralCandySee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest:LinkedInTwitterOptmyzrSee more:Hop OnlineParis ChildressLinkedIn PTM PageMentioned Resources:2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys 2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick VallaeysDALL·E 2, AI Image Generator

Here are some of the key topics that Eric and Paris discussed in this episode:• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points) • Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact• What are some common pain points with lead generation for agencies• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)• Personal branding and how it helps in landing clients• 🔥 Fire Questions ChallengeGuest:Constant ContactSharpSpringEric StocktonSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Stacey discussed in this episode:• B2B vs B2C trafe-offs• The broken chain between marketing & sales: why don't they speak the same language and why this should change?• Why the key role of marketers is to be the internal voice of the customer• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?• How can CMOs Meet CEOs Expectations?Resources mentioned:Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soarGuest:Stacey DanheiserSHAKE MarketingSee more:Hop OnlineParis ChildressLinkedIn PTM Page