Paris Talks Marketing

Here are some of the key topics that Joseph and Paris discussed in this episode:• (3:10) Account-based marketing vs. building relationships at scale• (5:21) How to differentiate your brand• (7:12) What Is relationship enablement?• (9:37) Testing with paid search or paid social?• (11:44) How to measure the success of your paid social copy• (14:04) Is podcasting beneficial for B2B companies?• (18:10) What are the skills of a great marketer?• (23:03) How to establish credibility as a podcast host• (29:08) 3 Tips for building a personal brand• (31:27) How to grab people's attention on social media• (32:08) The psychology behind how people buy• (34:57) Pricing: the positioning tool many B2B marketers forget aboutGuest:LinkedInProofpoint MarketingSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Adam and Paris discussed in this episode:• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation• (7:46) Hire more salespeople or marketers in uncertain times?• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved• (15:20) The broken B2B marketing attribution• (19:00) How GetAccept manages their GA campaigns• (24:07) Marketing attribution: how to measure your LinkedIn Ads?• (25:02) Google Ads or LinkedIn Ads?• (26:19) Why Lead Ads are tricky• (30:06) Why engaging in other communities is more powerful than having your own & how to do community buildingGuest:LinkedInGetAcceptSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Bryan and Paris discussed in this episode:• (2:57) Success story: The transition from a blue-collar entrepreneurship success story into GreenPal, a tech startup• (8:48) How to resist the temptation to expand into other product categories• (13:44) How local SEO turned GreenPal into a success story• (15:45) What's the best local SEO strategy to compete with• (33:19) How a bootstrapped business beat its funded competitors• (36:19) The “Atomic Habits” of starting a business and getting it goingResources Mentioned:Book, Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James ClearGuest:InstagramLinkedInGreenPalSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Nick and Paris discussed in this episode:• (2:27) How to Build a Personal Brand as a Saas Marketer• (4:57) How Often to Post on Social Media• (7:10) How to Grow Your Followers on LI & Stand out with a Strong POV and Narrative• (11:32) What Are the Keys to Success with Account-Based Marketing• (18:37) Skyrocket Your Personal Marketing with Gifts Giving• (22:07) What Are the Best Touchpoints in the Buyer's Journey for Gift Giving?Guest:LinkedInAlyceSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Nate and Paris discussed in this episode:• (3:15) What SEO Works Best for Simple SaaS Websites? • (5:08) Is Linkbuilding Still Important for SaaS Websites? • (8:51) How to Create a Content Strategy for a SaaS Company? • (12:22) Create or Promote SaaS Content? • (17:36) What Drives More Engagement: Content from Your Profile or Company Page? • (31:21) Content Optimization vs. New Content CreationGuest:LinkedInTen SpeedSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Matt and Paris discussed in this episode:• (3:10) What Are Product Founders' Most Common Mistakes in the Early Stages• (4:34) How to Build a Winning Product Strategy• (6:55) How to Build a Lead Pipeline• (13:38) Why building relationships is important for service businesses• (16:37) How to Leverage Feedback Loops• (23:14) How to Build an Audience for Prototype Products• (28:48) Bonus: Hear a "Shark Tank"-Style Discussion of Paris' own pitch: all the way through the strategy, positioning, and potential of the idea, evaluated by Matt.Guest:LinkedInHatchWorksSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Andrea and Paris discussed in this episode:• How having an SDR experience helps in a marketing role• How SaaSOptics merged with Chargify to become the brand Maxio today & how the merger impacted Andrea's role• Saaspedia's organic play for ranking in the SERP with SaaS topics• How to create successful gated content & what are the benefits of gated vs. ungated content• What is the most important success metric for a SaaS company• How creating a powerful strategic narrative strengthens your brand • What is the B2B SaaS Maturity Curve• The shift from traditional subscription models to usage-based pricing• Cash accounting vs. accrual accountingMentioned resources:SaaSpedia, the encyclopedia of subscription & SaaS finance terms and metricsSaaSpedia, Annual Recurring Revenue (ARR), articleGuest:LinkedInMaxioSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Jon and Paris discussed in this episode:• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.• How to fix the event attribution gap: learn to measure the success of your event• What's the working marketing mix for customer acquisition in the events industry?• Does the post-Covid environment pose a threat to virtual events?• Personal branding & how to come up with content ideas for social media.Guest:LinkedInAcceleventsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Ryan and Paris discussed in this episode:• Agency-side vs. client-side marketing and Ryan's career development as a B2B SaaS Marketer• The challenging sales dialer competitive landscape and where PhoneBurner stands• What's a power dialer? The difference between Power dialer, Autodialer, and Predictive dialer• What are some best practices for a successful phone call outreach strategy• Should we de-silo inbound and outbound strategies• PLG vs. Sales-Led Motion: which brings in more qualified leads• How to predict conversions of Free Trial Users to Paying Customers• How to use ABM (Account-Based Marketing) tactics• Google Ads and how PhoneBurner competes in paid search with big players like Salesloft & HubSpotGuest:LinkedInPhoneBurnerSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Jessie and Paris discussed in this episode:• The approach of BDEX for cleaner and more privacy-compliant data• Transitioning past third-party data to marketing with quality first-party data• Ethical marketing and why it's profitable to do what's right in business• Leveraging Dark Social• Balancing personal branding and company branding Guest:LinkedInBDEXSee more:Hop OnlineParis ChildressLinkedIn PTM Page