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Paris Talks Marketing
How to Use B2B Events as a Marketing Weapon with Jonathan Kazarian of Accelevents
Nov 10, 2022
38:40
Here are some of the key topics that Jon and Paris discussed in this episode:
• The hyperscale journey of Accelevents from $300K to $9M in 8 months – pivoting from in-person to virtual events.
• Event data: how to maximize opportunities pre, during, and post-event. And why current CRM platforms and tools aren’t designed to capture and keep your event data.
• How to fix the event attribution gap: learn to measure the success of your event
• What's the working marketing mix for customer acquisition in the events industry?
• Does the post-Covid environment pose a threat to virtual events?
• Personal branding & how to come up with content ideas for social media.
Guest:
LinkedIn
Accelevents
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode