Paris Talks Marketing

Search is changing. AI systems  now control how information is found and shown. In this episode, Andreas Voniatis,  “Dre,” joins Paris  to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out. The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages.  Dre teaches why reverse engineering AI outputs does not work, and why deep research and persona driven content now lead to visibility.He outlines how AI surfaces sources based on originality, authority, and relevance to the user’s intent. He prepares marketers to adapt by shifting from ranking  output to high effort assets that reflect what audiences actually search for in context.Tune in to hear how AI is reshaping visibility and why generic SEO content no longer works.Connect with Dre: https://www.linkedin.com/in/andreas-artios/Learn more about Artios: https://artios.io/Connect with Paris : https://www.linkedin.com/in/parischildress/

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions.Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales.Stop guessing what’s wrong. Start fixing your go-to-market.In this episode, you’ll learn:How real alignment between sales and marketing drives better resultsThe 4 metrics Jack uses to diagnose any go-to-market teamThe role of storytelling in sales and what Elvis Presley has to do with itWhy AI won’t replace human sellers any time soonHow to make international expansion work for your teamAmplify5,  helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn’t working ; rigid contracts, slow execution, and partners who didn’t deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success.Check them out here:  Amplify5 Website- https://amplify5.co.uk/Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilsonConnect with Paris Childress: https://www.linkedin.com/in/parischildress/Remember to follow, subscribe and leave us a review on your favorite podcast app.

Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer  at Infopercept Consulting, a platform-led managed services provider in cybersecurity. In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention.If you’ve ever felt stuck trying to differentiate your security product in a crowded market, or you’re wondering how to prove marketing ROI without vanity metrics, this one’s for you.We also explore the role of AI in marketing, the evolving buyer journey, and what Jitendra would never spend on—even with 5x the budget. In this episode, you’ll learn:- Why Infopercept bets on use cases, not features- How compliance drives buying decisions (more than security itself!)- Why  Infopercept  avoids exhibitions and big conferences- What fingerprint marketing is and how to build yours- The power of highly personalized outreach for CISOs- How AI is helping them scale insights and content creationResources and links:1. Connect with Jitendra Bulani : https://www.linkedin.com/in/jitendra-bulani-21557510/2. Connect with Paris Childress on LinkedIn: https://www.linkedin.com/in/parischildress/3. Learn more about Infopercept : https://www.infopercept.com/4. Listen to  Barry Mainz Episode here: https://youtu.be/9HlYBu1pFCc?si=V32qyZgLCkCkNWMWLet us know your biggest takeaway on LinkedIn!

In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space.Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, including overreliance on direct sales, unclear pricing, and targeting the wrong customers.He discusses why channel partnerships offered a more effective path and how a clear focus helped drive growth. The conversation also looks at the role of AI in cybersecurity, including how to position it as a tool that supports human teams rather than replaces them.Lalit also introduces Continuous Threat Exposure Management, a model that gives CISOs real-time insight into risk and offers a more practical approach than traditional risk assessments.Topics Covered:Going from $0 to $25M in revenueAvoiding GTM and pricing misstepsWhen and why to use channel salesAI’s real role in cybersecurityCTEM vs. periodic risk assessmentTune in to refine how you build, grow, or improve your cybersecurity  brand.Connect with Lalit Shinde: https://www.linkedin.com/in/lshinde/ Connect Paris Childress: https://www.linkedin.com/in/parischildress/

What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems?Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded.Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy.This is a clear, practical conversation about leadership, risk, and the people behind the systems.What You’ll Hear What messaging actually lands with security buyersHow ForeScout balances AI automation with human control.What it takes to keep teams focused when the pressure doesn’t stopHow ForeScout works with government and critical infrastructureThe leadership habits that drive long-term trust🎧 Like this episode?Share it and leave us a review!  Connect with Barry Mainz: https://www.linkedin.com/in/barry-mainz-795b9511/Connect with Paris Childress:  https://www.linkedin.com/in/parischildress/

Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares  on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.In this Episode:- The role of AI in predicting customer LTV- How predictive analytics improves ad spend efficiency-Why finding the right co-founder is crucial for startup success-How B2B SaaS companies can maximize ROI with value-based bidding-Overcoming short-term vs. long-term revenue challenges-The future of cookies and first-party data strategies-How Voyantis helps companies scale with data-driven growthResources and Links1. Voyantis -voyantis.ai2. LinkedIn- Ido Wiesenberg3. LinkedIn-Paris Childress

This 2024 blog post reviews advancements in Large Language Models (LLMs). Key themes include the breaking of the GPT-4 barrier, with multiple organizations surpassing its capabilities; significant improvements in model efficiency and price reductions, making LLMs more accessible; the rise of multimodal models incorporating vision, audio, and even live video; and the emergence of inference-scaling "reasoning" models. The author also discusses challenges like the prevalence of "slop" (unwanted, unreviewed AI-generated content), the difficulty of using LLMs effectively, and the uneven distribution of LLM knowledge. The overall purpose is to summarize the year's progress in the field, highlighting both achievements and remaining obstacles.

In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility.Key Highlights:00:00 Introduction 00:22 Anne Clara's Background and Passion for Mobility01:00 The Evolution of Viggo: From Startup to Success02:05 Challenges and Innovations in EV Ride-Hailing04:04 Rebranding to Stella: Strategy and Impact15:00 Marketing Strategies for Viggo and Stella31:23 Future of EVs36:33 Conclusion.Resources:1. Viggo- https://www.viggo.com/2.Stella Energy -https://www.stellaenergy.io/3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/4. Paris Childress- https://www.linkedin.com/in/parischildress/

In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education. They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with them. The conversation also dives into using data and analytics to refine enrollment strategies, avoiding common digital outreach pitfalls, and adapting to the challenges of a digital-first world. Paris reflects on the opportunities for higher education to stay competitive, highlighting why Guus’ strategies are essential for institutions looking to thrive.Key Talk Points00:00 -Introduction02:40- The Role of University Websites04:32- Google’s E-E-A-T Principles in Education Marketing09:55 -Balancing Social Media and Websites14:59- Common Website Mistakes in Higher Education25:18-AI and the Future of Higher Education Marketing30:00-User-Generated Content: A Game-Changer35:00 -Future Trends in Education Marketing38:53 -Balancing AI and Human Connection 40:00 -Resources.Resources Mentioned:1.Genuinely Helpful: A Practical Guide to Effective University Websites by Guus Goorts – Free Copy here: https://guusgoorts.com/book/genuinely-helpful/2. NHL Stenden University – A case study in dynamic, student-focused digital marketing: https://www.nhlstenden.com/enSubscribe to Paris Talks Marketing for more insights on education marketing, digital strategies, and the future of student recruitment.

In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations.Top Discussion Points1. Pandemic-Driven Shifts in Education Marketing.2. Role of Aggregators and Digital Platforms in Recruitment.3. Balancing Automation with Human Connection in Education.4. AI-Powered Tools in Education Marketing.5. ICEF Events.Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right.Links and Resources: Martijn van de  Veen : https://www.linkedin.com/in/martijnvandeveen/  Paris Childress: https://www.linkedin.com/in/parischildress/ Register for ICEF Events : https://www.icef.com/events/