Paris Talks Marketing

Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares  on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.In this Episode:- The role of AI in predicting customer LTV- How predictive analytics improves ad spend efficiency-Why finding the right co-founder is crucial for startup success-How B2B SaaS companies can maximize ROI with value-based bidding-Overcoming short-term vs. long-term revenue challenges-The future of cookies and first-party data strategies-How Voyantis helps companies scale with data-driven growthResources and Links1. Voyantis -voyantis.ai2. LinkedIn- Ido Wiesenberg3. LinkedIn-Paris Childress

This 2024 blog post reviews advancements in Large Language Models (LLMs). Key themes include the breaking of the GPT-4 barrier, with multiple organizations surpassing its capabilities; significant improvements in model efficiency and price reductions, making LLMs more accessible; the rise of multimodal models incorporating vision, audio, and even live video; and the emergence of inference-scaling "reasoning" models. The author also discusses challenges like the prevalence of "slop" (unwanted, unreviewed AI-generated content), the difficulty of using LLMs effectively, and the uneven distribution of LLM knowledge. The overall purpose is to summarize the year's progress in the field, highlighting both achievements and remaining obstacles.

In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors.Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility.Key Highlights:00:00 Introduction 00:22 Anne Clara's Background and Passion for Mobility01:00 The Evolution of Viggo: From Startup to Success02:05 Challenges and Innovations in EV Ride-Hailing04:04 Rebranding to Stella: Strategy and Impact15:00 Marketing Strategies for Viggo and Stella31:23 Future of EVs36:33 Conclusion.Resources:1. Viggo- https://www.viggo.com/2.Stella Energy -https://www.stellaenergy.io/3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/4. Paris Childress- https://www.linkedin.com/in/parischildress/

In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education. They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with them. The conversation also dives into using data and analytics to refine enrollment strategies, avoiding common digital outreach pitfalls, and adapting to the challenges of a digital-first world. Paris reflects on the opportunities for higher education to stay competitive, highlighting why Guus’ strategies are essential for institutions looking to thrive.Key Talk Points00:00 -Introduction02:40- The Role of University Websites04:32- Google’s E-E-A-T Principles in Education Marketing09:55 -Balancing Social Media and Websites14:59- Common Website Mistakes in Higher Education25:18-AI and the Future of Higher Education Marketing30:00-User-Generated Content: A Game-Changer35:00 -Future Trends in Education Marketing38:53 -Balancing AI and Human Connection 40:00 -Resources.Resources Mentioned:1.Genuinely Helpful: A Practical Guide to Effective University Websites by Guus Goorts – Free Copy here: https://guusgoorts.com/book/genuinely-helpful/2. NHL Stenden University – A case study in dynamic, student-focused digital marketing: https://www.nhlstenden.com/enSubscribe to Paris Talks Marketing for more insights on education marketing, digital strategies, and the future of student recruitment.

In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations.Top Discussion Points1. Pandemic-Driven Shifts in Education Marketing.2. Role of Aggregators and Digital Platforms in Recruitment.3. Balancing Automation with Human Connection in Education.4. AI-Powered Tools in Education Marketing.5. ICEF Events.Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right.Links and Resources: Martijn van de  Veen : https://www.linkedin.com/in/martijnvandeveen/  Paris Childress: https://www.linkedin.com/in/parischildress/ Register for ICEF Events : https://www.icef.com/events/

In this episode Paris hosts  Curphy Smith, the  Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands  the evolving cyber threat landscape.In this conversation, Curphy  provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand  growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.00:00 Introduction 02:13 -AI in Cybersecurity and Marketing 07:12- Lead Generation Strategies 13:11- How Fear Influences Cybersecurity Sales 18:22- AI-Driven Cybersecurity Solutions 21:10- The Human Element in Cybersecurity 26:11- Marketing Hooks and Conversion Funnels 38:01 -The Role of Social Engineering Training39:21 -Balancing AI and Genuine Content (39:21)48:00 -ConclusionConnect with Us:1. Curphy Smith2. Paris Childress

In this episode  Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization. Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows.  But as Jeff Umbro puts it, it’s not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth.00:00 Introduction 00:30 About The Podglomerate04:05 Why Start a Podcast?10:37 Effective Podcast Advertising22:17 Podcast Measurement and Analytics26:48 Innovative Podcast Formats32:45 Jeff's Favorite PodcastsConnect with Us:1. Jeff Umbro2. Paris Childress

In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more.Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need for manual sharing. Tune in to learn how to quickly build your omnipresence, automate your marketing efforts, and grow your audience across all channels.00:00 Introduction to Paris Talks Marketing00:28 Understanding Repurpose: A Game-Changer for Content Creators04:11 The Shift in Social Media Content Strategy15:11 AI's Role in Modern Business Practices20:42 Conversion Rate Optimization Success Story26:37 Conversion Rate Optimization Strategies32:13 Reducing Churn with Strategic Friction37:50 The Psychology of Customer Retention45:13 The Power of Content RepurposingResources and Links1. Check out Repurpose.io2. Connect with Sean Malarkey3. Connect with Paris Childress4. Check out our episode featuring Adam Robinson: RetentionB2B Episode

In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of  long-term relationship building with customers. With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of  helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world.  Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world.Key Topics Discussed:00:00:00 Introduction00:00:52 The Challenges in Organic Reach and Founder-led Marketing.00: 11:31  Leveraging Generative AI in Marketing00:21:34 Antifragile Organizations and Leadership in a Changing World00:28:58 Long-Term Relationship Building in the Digital Age00:32:07 The Role of AI in Marketing and Customer Understanding00:37:01 The Fundamentals of Customer Psychology00:41:52  The Future of AI Use Cases

In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth. Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.--Links:https://www.linkedin.com/in/retentionadam/www.retention.comhttps://www.rb2b.com/More about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction01:09 The Magic Behind RB2B04:27 GDPR and U.S. Technology09:25 Marketing Strategies and Workflow29:50 Personal Branding on LinkedIn48:28 Final Thoughts