In this episode, Mike Smith, founder of Zero Co, shares how a backpacking trip around the world turned into a mission to solve the plastic waste crisis. Mike walks us through the early days of bootstrapping the business with his last $100K, moving back in with his parents, and how he raised over $750K through Australia's most successful Kickstarter campaign.

He dives deep into the challenges of supply chain innovation, the power of radical transparency, and the tough decision to completely overhaul Zero Co’s business model after discovering flaws in its sustainability approach.

Entrepreneurs will learn firsthand how to balance purpose with profitability, navigate manufacturing setbacks, and use community-driven marketing to build a loyal customer base.

Listen to Nathan and Mike discuss:

- The journey from an 18-month backpacking trip to launching Zero Co

- Bootstrapping with $100K and leveraging crowdfunding to raise $750K

- The importance of radical transparency in customer communication

- Scaling a product-based business while staying sustainable

- The challenges of manufacturing sustainable packaging and evolving the business model

- How Zero Co is expanding internationally and into retail

- And much more business and personal growth advice…

Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.

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