In this episode of Paris Talks Marketing, Paris talks with Alberto Rizzoli, co-founder of V7, a platform advancing the automation of AI data labeling. They delve into the significant role of AI in marketing, the ethical use of AI in creating genuine content and the risks of saturating the market with AI-generated content. Alberto Rizzoli is co-Founder of V7, a work automation platform that speeds up the labeling of AI data and is used by over 350 companies including GE, Siemens, Merck, and MIT.Alberto founded his first startup at age 19 becoming MakerFaire’s 20under20. In 2015, he founded Aipoly with Simon Edwardsson - the first consumer app running convolutional neural networks on smartphones for real-time image recognition. It helped the blind identify 5,000 objects through their phone camera used over 3 billion times.His interests lie in the intersection of AI and new human-computer interactions, and today he mostly spends his time on new product interactions unlocked by generative AI.--Links:https://www.linkedin.com/in/albertorizzoli/https://www.v7labs.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:28 Alberto Rizzoli's Journey From Aipoly to V707:42 Exploring V710:40 The Future of AI in Work Automation15:49 Marketing in the Age of AI21:00 AI in Content Creation23:04 Developing and Testing AI Products27:29 The Future of Video Content30:03 Challenges and Tools for AI Content Creation36:16 The Ethical Dilemma of AI-Generated Content37:55 How Great Marketers Differentiate in the AI Era40:39 The Human Touch in a Digital World43:42 Final Thoughts

In this episode of Paris Talks Marketing, host Paris talks with Arjun Pillai, serial entrepreneur and CEO of Docket, an AI platform transforming B2B sales. Arjun Pillai is a serial entrepreneur with two successful exits and is currently on his 3rd venture. He is the Co-founder & CEO at Docket Inc., an AI platform that serves as a virtual sales engineer for AEs to close complex B2B deals. Docket trains on all your company’s knowledge, powered by state-of-the-art LLMs, and creates a dynamic knowledge graph. Integrating deep into AE workflow, Docket delivers just-in-time knowledge to answer complex product questions, fill RFPs/RFIs and understand where knowledge is missing to close deals.Previously, Arjun was the Chief Data Officer at ZoomInfo Technologies Inc. In this podcast episode, Pillai shares insights on AI's role in onboarding and data migration, reducing switching costs and increasing market competition. The discussion also covers the evolution of sales teams, the impact of AI on jobs, and the future of AI in sales demos and customer support, outlining a vision where AI dramatically streamlines and enriches the sales process.--Links:https://www.linkedin.com/in/rarjunpillai/https://www.docketai.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction03:29 Arjun Pillai's Journey: From ZoomInfo to Docket07:30 Exploring Docket: The AI Platform Transforming B2B Sales14:00 The Role of Sales Engineers in Modern SaaS Sales18:05 The Changing Dynamics of Sales Teams25:51 Embracing AI for Enhanced Sales and Marketing Efficiency28:51 Empowering Sales Teams with AI31:12 Transforming Data Ingestion and Processing with Docket38:04 The Future of AI in Sales and Customer Support50:28 Expanding the Role of AI in the Buying Process54:48 Final Thoughts

This episode of Paris Talks Marketing features Shay David, co-founder and CEO of Retrain.a, discussing the misconceptions surrounding AI and automation's impact on the job market. The conversation delves into how AI is transforming the digital landscape, Shay's entrepreneurial journey, and insights on how technology is reshaping skills demands.Shay David is the Co-Founder & CEO of retrain.ai. Retrain.ai sees a world where people can work alongside machines, and not be displaced by them, where automation and AI help bring out the best in people rather than threaten their livelihood. Their mission is to create a reality in which every person has a good job, and anybody can be gainfully employed and not subject to technological unemployment. Their strategy is to develop the world’s leading AI platform for skills & qualifications assessment, and workforce retraining while working with employers and governments to place 1 million people back in jobs in the first 5 years. As a serial entrepreneur, he brings to the table many years of experience in dreaming up products and making them a reality: from concept to market, from slideware to hundreds of millions of dollars in sales.--Links:https://www.linkedin.com/in/shaydavid/https://www.retrain.aiMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction03:31 Shay David's Entrepreneurial Journey09:05 Bridging the AI Skills Gap12:59 Embracing AI in Marketing24:02 How Retrain.ai Revolutionized HR with AI-Driven Talent Intelligence38:32 The Role of Education and Government in Addressing the AI Skills Gap43:37 Final Thoughts

In this episode of Paris Talks Marketing, host Paris dives deep into the entrepreneurial journey of Chris Heffernan, founder and CEO of Dlivrd, a logistics platform connecting brands with independent contract delivery drivers in the U.S. and Canada. Chris shares his early days of doing unscalable tasks to differentiate from competitors, the importance of personal touch in the gig economy, strategies for driver recruitment and retention, and marketing techniques that have helped Dlivrd carve its niche. --Links:https://www.linkedin.com/in/theheff/https://www.dlivrd.ioMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:14 What is Dlivrd?05:11 Dlivrd's Unique Selling Proposition11:23 The Strategy Behind Driver Recruitment and Retention16:43 Market Differences22:46 How Dlivrd Connects with Local Businesses25:34 Building Brand Awareness and Market Strategy29:02 Chris's Entrepreneurial Journey38:50 Customer Support and the Role of AI in Streamlining Operations40:25 Embracing Non-scalable Actions for Growth

In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue. Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape. --Links:https://www.linkedin.com/in/meganwhitebowen/https://www.refinelabs.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:18 Megan Bowen's Journey to CEO of Refine Labs09:44 Refine Labs' Unique Approach to B2B Marketing19:42 The Power of Paid and Organic Strategies Combined24:26 Software Attribution vs. Self-Reported Attribution Insights28:53 The Impact of LinkedIn on Organic Traffic29:39 Bidding on Brand Names in Google Ads36:55 Navigating Long Sales Cycles39:01 CRM Optimization46:24 Embracing AI in Marketing53:40 Final Thoughts

In this episode of Paris Talks Marketing, host Paris delves into the world of SaaS marketing strategies with guest Arun Lal, a seasoned marketing executive. Arun Lal has 18+ years of experience as a Marketing Executive across enterprises: Microsoft, VMware, and multiple startups: Productiv, Climate (Unicorn acquired by Bayer), Contiq (as Co-founder). He has a track record of taking products from 0 to 1. Currently, he is the VP of Product Marketing at Culture Amp, an all-in-one intuitive employee experience platform. Arun has been voted as one of the Top 100 Influencers in Product Marketing for 2023 by the Product Marketing Alliance community.He introduces the 'B Mantra' framework, a comprehensive strategy for SaaS product marketing and go-to-market strategies, and discusses the impact of AI and the trend towards consolidation in the SaaS industry. Additionally, Arun provides insights into the challenges and opportunities in the HR tech space, specifically around employee experience platforms and the role of generative AI in transforming SaaS marketing and product strategies.--Links:https://www.linkedin.com/in/arun-lal-pmm/https://www.cultureamp.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:38 Arun Lal's Journey to Product Marketing12:58 The B Mantra Framework: Revolutionizing Go-to-Market Strategies26:12 Cracking the Code on Buyer Intent Signals30:12 B Mantra Continued34:30 How to Apply the B Mantra Framework for Startups39:06 Navigating the Crowded Landscape of HR Tech41:31 Embracing AI as Part of the Future of HR Tech45:22 Final Thoughts

This episode of Paris Talks Marketing delves into the strategies behind demand generation versus lead generation, particularly in the competitive SaaS market with Liam Bartholomew, the VP of Marketing at Cognism. Having been there for the last 4.5 years, he helped the company grow its marketing team from 4 to now over 40 people! Liam is passionate about demand generation and shaking up B2B marketing to move it away from traditional lead gen. Demonstrating how we can all do more fun, advanced and buyer centric marketing.In his conversation with Paris he shares his thoughts on ungating content, targeting specific bottom-of-funnel keywords and utilizing competitor comparisons to capture high-intent traffic. The two also discuss the evolving landscape of content marketing in the face of AI and strategies to adapt and thrive in a crowded and competitive digital market.--Links:https://www.linkedin.com/in/liam-bartholomew-90004b83/https://www.cognism.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:40 The Evolution of Cognism's Marketing Team05:27 Cognism's Unique Position in the Sales Intelligence Market07:29 Navigating GDPR and Data Utilization Strategies09:25 Why You Should Ungate Content and Its Impact13:20 The Future of Content Marketing in the AI Era20:57 Demand Gen vs. Lead Gen27:23 Capturing High-Intent Traffic and Leveraging Competitor Analysis36:01 Final Thoughts

This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success.HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market. --Links:https://www.linkedin.com/in/marcrutzen/https://www.hellodata.aiMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:36 The Journey of HelloData.ai: From Startup to Market Fit04:42 The Impact of AI on Real Estate Data Analysis13:54 HelloData.ai's Marketing Strategy18:08 Unlocking SEO Success with AI 23:56 Leveraging AI for Content Creation29:14 Exploring the Future of Search and SEO36:18 Final Thoughts

In this episode of Paris Talks Marketing, Paris interviews Andres Klaric, co-founder and co-CEO of Fuse, a company revolutionizing loan origination software for financial institutions with a next-gen loan origination system (LOS) that simplifies lending through self-serve customization, a low-code API builder, and a personalized agent portal.Over the last decade, Andres worked on Wall Street, investing in tech and business services. This gave him an acute awareness of the issues slowing down lenders from achieving their highest potential, ultimately leading to starting Fuse with his cofounder, Marc Escapa.Drawing from his background, Andres shares his entrepreneurial journey, the challenges of transitioning from banking to SaaS, and the insights that led to the creation of Fuse. The discussion covers the significance of referrals, the inception of outbound marketing efforts, and the role of conferences in growing the business. Andres elaborates on the major issues tackled by Fuse, including the cumbersome legacy systems in loan origination, and how their solution provides efficiency, customization, and improved user experience for financial institutions. They also discuss the sales and marketing strategies essential for reaching enterprise customers and the future of inbound marketing for Fuse.--Links:https://www.linkedin.com/in/andresklaric/https://www.fusefinance.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction02:12 Andres Klaric's Journey: From Wall Street to SaaS Entrepreneurship07:44 How to Select the Perfect Co-founder?09:37 Introducing Fuse: Revolutionizing Loan Origination15:41 Navigating the Challenges of Enterprise Sales and Go-to-Market Strategies24:29 Leveraging Technology and Personalization in Sales Outreach27:30 The Role of Inbound Marketing and Website Optimization31:16 Exploring Paid Search and SEO Strategies33:34 Final Thoughts

This episode of Paris Talks Marketing features Roshan Cariappa, a marketing leader at Vymo, discussing the evolution and contemporary strategies in SaaS marketing, particularly in sales engagement.Roshan Cariappa is an engineer turned founder turned marketer - he has spent the last 15 years with early stage tech startups, doing the zero to one across sales, product, and marketing. He heads Marketing at Vymo - the Sales Engagement Platform of choice for the World's leading Financial Institutions and also runs The Startup Operator podcast, which curates wisdom from India's best founders, operators, and investors. He lives in Bangalore with his wife and is a recovering writer and musician in his free time. Stay tuned for more episodes of Paris Talks Marketing, where we continue to explore cutting-edge strategies and insights from industry leaders.--Links:https://www.linkedin.com/in/cariappack/https://vymo.comMore about:Explore: https://hop.online/Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/--Timestamps:00:00 Introduction01:39 Busting Myths in Sales Engagement and Marketing04:24 The Art of Enterprise Marketing10:01 How to Create a Successful Marketing Campaign?13:52 Navigating Global Markets20:39 LinkedIn and Reducing Dependency on Paid Channels22:46 Embracing AI: The Future of Marketing and Sales Engagement29:25 The Creative Side of a Marketer30:39 What the Future Holds for Vymo?