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Paris Talks Marketing
First-Party Data and the Cookiepocalypse with Jessie Lizak of BDEX
Oct 27, 2022
34:50
Here are some of the key topics that Jessie and Paris discussed in this episode:
• The approach of BDEX for cleaner and more privacy-compliant data
• Transitioning past third-party data to marketing with quality first-party data
• Ethical marketing and why it's profitable to do what's right in business
• Leveraging Dark Social
• Balancing personal branding and company branding
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode