Elevate Your Career with Personal Branding & Podcasting with Joseph Lewin of Proofpoint Marketing

Here are some of the key topics that Joseph and Paris discussed in this episode:

• (3:10) Account-based marketing vs. building relationships at scale

• (5:21) How to differentiate your brand

• (7:12) What Is relationship enablement?

• (9:37) Testing with paid search or paid social?

• (11:44) How to measure the success of your paid social copy

• (14:04) Is podcasting beneficial for B2B companies?

• (18:10) What are the skills of a great marketer?

• (23:03) How to establish credibility as a podcast host

• (29:08) 3 Tips for building a personal brand

• (31:27) How to grab people's attention on social media

• (32:08) The psychology behind how people buy

• (34:57) Pricing: the positioning tool many B2B marketers forget about

Guest:
LinkedIn
Proofpoint Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page