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Paris Talks Marketing
Betting on Demand Gen as a Growth Lever with Adam Holmgren of GetAccept
Jan 19, 2023
35:03
Here are some of the key topics that Adam and Paris discussed in this episode:
• (2:44) Lead Gen Vs. Demand Gen and how GetAccept went from a more lead gen focus toward demand generation
• (7:46) Hire more salespeople or marketers in uncertain times?
• (9:22) How new category creation for Digital Sales Room turned a Win-Win for everyone involved
• (15:20) The broken B2B marketing attribution
• (19:00) How GetAccept manages their GA campaigns
• (24:07) Marketing attribution: how to measure your LinkedIn Ads?
• (25:02) Google Ads or LinkedIn Ads?
• (26:19) Why Lead Ads are tricky
• (30:06) Why engaging in other communities is more powerful than having your own & how to do community building
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode