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Paris Talks Marketing
The Future of PPC Advertisers in the Automation Age with Frederick Vallaeys, CEO at Optmyzr
Sep 1, 2022
39:02
Here are some of the key topics that Fred and Paris discussed in this episode:
• Google Quality Score & its importance for ad rank
• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads
• The impact of automation on how to optimize search marketing campaigns
• Ad Creative optimization with AI Image Generation Tools
• What are the skills you need to become a Google Ads Expert today
• What is value-based bidding
• What is the biggest mind shift in PPC history
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Mentioned Resources:
2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2, AI Image Generator
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode