Here are some of the key topics that Fred and Paris discussed in this episode:
• Google Quality Score & its importance for ad rank
• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads
• The impact of automation on how to optimize search marketing campaigns
• Ad Creative optimization with AI Image Generation Tools
• What are the skills you need to become a Google Ads Expert today
• What is value-based bidding
• What is the biggest mind shift in PPC history
Guest:
LinkedIn
Twitter
Optmyzr
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Mentioned Resources:
2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys
2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick Vallaeys
DALL·E 2, AI Image Generator
Paris Talks Marketing