AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Paris Talks Marketing
The Underexplored Power of Demand Gen with Sarah Breathnach of Hunters
Oct 20, 2022
38:57
Here are some of the key topics that Sarah and Paris discussed in this episode:
• The differences between demand gen vs lead gen vs demand capture
• What are the best channels and methods for demand capture?
• How to better engage on organic social?
• Why hiring a marketing team to do lead gen is a big mistake for businesses?
• Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?
• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?
• Key takeaways from the Inbound Conference in Boston
• Influencer marketing for B2B
• 🔥 Fire Questions Challenge
Resources Mentioned:
Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman
LinkedIn Posts by Sarah:
Hiring a Marketing Team to Do Lead Gen
Dark Social Is a Breath of Fresh Air for B2B
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode