Paris Talks Marketing The Underexplored Power of Demand Gen with Sarah Breathnach of Hunters
Here are some of the key topics that Sarah and Paris discussed in this episode:
• The differences between demand gen vs lead gen vs demand capture
• What are the best channels and methods for demand capture?
• How to better engage on organic social?
• Why hiring a marketing team to do lead gen is a big mistake for businesses?
• Moving away from 'lead gen' is great. But how do you get both your marketing & sales teams to agree on that?
• Why is dark social a breath of fresh air for B2B marketers? How to leverage dark social as part of your demand gen strategy?
• Key takeaways from the Inbound Conference in Boston
• Influencer marketing for B2B
• 🔥 Fire Questions Challenge
Resources Mentioned:
Book, Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity by Frank Slootman
LinkedIn Posts by Sarah:
Hiring a Marketing Team to Do Lead Gen
Dark Social Is a Breath of Fresh Air for B2B