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Paris Talks Marketing
How the Love of Journalism Helps Your B2B Storytelling with Andrew Hoerner
Sep 23, 2022
34:11
Here are some of the key topics that Andrew and Paris discussed in this episode:
• How Andrew's career has evolved being part of a unicorn, a double unicorn, an IPO, and acquisitions and what have been common keys to success for all of those companies?
• Why marketing and sales should stop fighting
• How the love of journalism & its principles gets you earned media and the right B2B story
• The fast fail/fast fix approach
• Feedback loops and Andrew's loop group concept
• The rapid A/B testing cycle of Andrew for creatives
• What are micro-influencers, how can they help marketers, and how to use them?
• Lessons from B2C that B2B marketers can learn
• The power of free knowledge
Guest:
LinkedIn
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode