Paris Talks Marketing Demand & Lead Gen Strategies with Eric Stockton, VP Demand Generation at Constant Contact
Here are some of the key topics that Eric and Paris discussed in this episode:
• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)
• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points)
• Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)
• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact
• What are some common pain points with lead generation for agencies
• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)
• Personal branding and how it helps in landing clients
• 🔥 Fire Questions Challenge