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Paris Talks Marketing
Why Put Customer-Centric Marketing First with Drew Brucker of LASSO
Oct 13, 2022
Drew Brucker, a marketing professional, talks about the importance of curiosity, deep work, and the challenges of working in a startup. They also discuss the post-pandemic state of the events industry and the value of customer research. Additionally, they explore the concept of 5 to 9 marketing and the significance of thinking outside the box in marketing.
34:22
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Quick takeaways
- Prioritizing customer needs over personal ambitions is essential in marketing.
- Curiosity is a core competency that leads to career success in marketing.
Deep dives
The Importance of Staying Updated in Digital Marketing
Staying up to date with the constantly changing landscape of digital marketing is crucial. While the tactics and channels may evolve over time, the fundamentals of marketing always remain the same. It's essential to prioritize the customer's needs over our own ambitions. By focusing on providing value and building trust, marketers can create meaningful connections with their audience. Despite the continuously evolving digital marketing landscape, the strategies that worked in the past still hold true today.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode