Here are some of the key topics that David and Paris discussed in this episode:
• How David brings digital transformation(DX) to large organizations
• The expanded role of the CMO & the need for them to wear the three hats of a Brand, a P&L, and an Innovation CMO
• De-siloing the C-suite to improve agility & the importance of cross-functional collaboration
• Corporate venture launching
• The greatest roadblocks in monetization for innovation in SEA
• The importance of connecting customer experience and marketing with real-time data for data-driven decision-making
Resources Mentioned:
Book, World's Best Bank: A Strategic Guide to Digital Transformation by Robin Speculand
Guest:
LinkedIn
GrowthOps
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Paris Talks Marketing