Paris Talks Marketing Stand-Out Marketing in a Sea of Sameness with Stacey Danheiser, CEO at SHAKE Marketing Group
Here are some of the key topics that Paris and Stacey discussed in this episode:
• B2B vs B2C trafe-offs
• The broken chain between marketing & sales: why don't they speak the same language and why this should change?
• Why the key role of marketers is to be the internal voice of the customer
• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?
• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams
• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness
• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?
• How can CMOs Meet CEOs Expectations?
Resources mentioned:
Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)
Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)
Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar