Paris Talks Marketing

Here are some of the key topics that Paris and Rafael discussed in this episode:•  Full-stack go-to-market (GTM) framework of Zendog Labs• The set of challenges you can face with regard to growth when entering a new market • The seller journey vs the buyer journey• Should a startup lead with ICP First or Product First & when a startup should choose an ICP• How marketing helps with establishing a product-market fit• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand.• Blue ocean vs red ocean strategies• 3 tips on how to raise more investments as a startup in the current environmentGuest:Rafael OezdemirZendog LabsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Michael discussed in this episode:• Video-led marketing • Use cases of personalized videos in sales, marketing, and recruitment• The power of leveraging webinars• How to repurpose content• How listening to your prospects can help you market your product better• Community marketing• And... the Hawaiian Friday tradition of Michael! Guest:Michael BlodgettSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Dan discussed in this episode:• What product marketing brings to the table & why is it a critical component of every company's success• How Privy got on Shopify & became the number one rated app for Shopify• SMS marketing & how the pandemic accelerated this trend• How to use content marketing to educate your customers• The importance of video marketing• How to lift off your B2B brand on TikTok• How influencer marketing could evolve in Web 3.0Guest:Daniel MurphyPrivySee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some key topics that Reni discussed with Paris:Community-led growth with Twitter, Telegram, DiscordHow to start a communityThe future of blockchain in the e-commerce industryApplying NFTs into the business and their valuePersonal branding - what works and what doesn'tHow to plan content for personal branding posts on social mediaWhat methods Reni uses to generate salesThe risks of using automation for social mediaHow having the right mindset can prevent you from burnoutHow to increase your posts' reach on LinkedInGuest:Reni AchkarSocial LaboratoriesWhalemapSee more:Hop OnlineParis ChildressLinkedIn PTM Page

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications.Listen to the episode as Khaled and Paris discuss:• Pricing strategies• Finding an organic product growth hook for B2B• Account-based marketing and how to stay in front of competitors• The right mix between a product-led growth motion and a high-sales touch approach• The importance of a partnership-driven strategy• The growth of the delivery market during COVIDGuest:Khaled NaimOnfleetSee more:Hop OnlineParis ChildressLinkedIn PTM Page

In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.Some key topics in this episode:• The goal of ABM• What goes into the content marketing behind an ABM campaign• How being more interesting offline can help you with content• Organic vs paid strategy on LinkedIn• How to build warm relationships with prospects• Some key points of advice from Mason's podcast guests• What can build you as a leader• How to position yourself as a partner versus a vendorGuest:Mason CosbyGravity Global (& Mojo Media Labs)See more:Hop OnlineParis ChildressLinkedIn PTM Page

In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai, is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successful background in launching, growing, and scaling early-stage technology businesses into new, emerging markets on a global scale.Here are some of the key topics that Paris and Stu discussed in this episode:• Why AI and machine learning will become a part of the core marketing flow• What is model observability and why it is critical to machine learning • The growth of machine learning operations teams• Using aggregated data to ensure compliance with data privacy laws• Product-led growth and time to value• How to succeed through failureTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.Listen to the episode as they discuss:• The long tail theory in procurement• What does the quote “give people what they want” has in common with creating content• How to create content that sits at the heart of people’s pain points and with the long tail in mind• Why ungated content is the way to go• Utilizing live podcast recording sessions to build audiences and repurpose content• Video marketing• What startups should look for in a good marketing agency partnerTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management. As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated. Hear more in this episode as we discuss with Srikrishnan:• Their acquisition journey• Category creation and leadership• The concept of the time to value• The importance of the onboarding experience and the maturity survey• Scaling marketing through communities and podcastsTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:• The three pillars of marketing• The impact of Uber's and Airbnb's branding strategies• Growth marketing• Users-first approach• What makes a great leaderTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!