Paris Talks Marketing

Here are some of the key topics that Fred and Paris discussed in this episode:• Google Quality Score & its importance for ad rank• The new ways to advertise on Google with Performance Max campaigns and Responsive Search Ads• The impact of automation on how to optimize search marketing campaigns• Ad Creative optimization with AI Image Generation Tools• What are the skills you need to become a Google Ads Expert today• What is value-based bidding• What is the biggest mind shift in PPC historyGuest:LinkedInTwitterOptmyzrSee more:Hop OnlineParis ChildressLinkedIn PTM PageMentioned Resources:2019 Book, Digital Marketing in an AI World: Futureproofing Your PPC Agency, Frederick Vallaeys 2022 Book, Unlevel the Playing Field: the Biggest Mindshift in PPC History, Frederick VallaeysDALL·E 2, AI Image Generator

Here are some of the key topics that Eric and Paris discussed in this episode:• Customer Acquisition with Demand Generation (leading with an ICP-first strategy)• Step 1 of Demand Generation: Problem Education (using high sales touch flow to help customers understand how Sharp Spring solves their pain points) • Step 2 of Demand Generation: Increasing Your Brand Authority (How do you do attribution on setting your company up as the authority in the niche)• The importance of understanding your customers' (ICPs) problems & why that's the biggest threat to Constant Contact• What are some common pain points with lead generation for agencies• Lead generation strategies (the right portion for successful lead generation from outbound, inbound, and partnership strategies)• Personal branding and how it helps in landing clients• 🔥 Fire Questions ChallengeGuest:Constant ContactSharpSpringEric StocktonSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Stacey discussed in this episode:• B2B vs B2C trafe-offs• The broken chain between marketing & sales: why don't they speak the same language and why this should change?• Why the key role of marketers is to be the internal voice of the customer• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?• How can CMOs Meet CEOs Expectations?Resources mentioned:Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soarGuest:Stacey DanheiserSHAKE MarketingSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Rafael discussed in this episode:•  Full-stack go-to-market (GTM) framework of Zendog Labs• The set of challenges you can face with regard to growth when entering a new market • The seller journey vs the buyer journey• Should a startup lead with ICP First or Product First & when a startup should choose an ICP• How marketing helps with establishing a product-market fit• Sales-led growth approach & what are some outbound tactics which work for a startup ➝ To succeed with an outbound approach, Rafael shares that you need to capture existing demand through an outbound sales motion rather than generating the demand.• Blue ocean vs red ocean strategies• 3 tips on how to raise more investments as a startup in the current environmentGuest:Rafael OezdemirZendog LabsSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Michael discussed in this episode:• Video-led marketing • Use cases of personalized videos in sales, marketing, and recruitment• The power of leveraging webinars• How to repurpose content• How listening to your prospects can help you market your product better• Community marketing• And... the Hawaiian Friday tradition of Michael! Guest:Michael BlodgettSee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some of the key topics that Paris and Dan discussed in this episode:• What product marketing brings to the table & why is it a critical component of every company's success• How Privy got on Shopify & became the number one rated app for Shopify• SMS marketing & how the pandemic accelerated this trend• How to use content marketing to educate your customers• The importance of video marketing• How to lift off your B2B brand on TikTok• How influencer marketing could evolve in Web 3.0Guest:Daniel MurphyPrivySee more:Hop OnlineParis ChildressLinkedIn PTM Page

Here are some key topics that Reni discussed with Paris:Community-led growth with Twitter, Telegram, DiscordHow to start a communityThe future of blockchain in the e-commerce industryApplying NFTs into the business and their valuePersonal branding - what works and what doesn'tHow to plan content for personal branding posts on social mediaWhat methods Reni uses to generate salesThe risks of using automation for social mediaHow having the right mindset can prevent you from burnoutHow to increase your posts' reach on LinkedInGuest:Reni AchkarSocial LaboratoriesWhalemapSee more:Hop OnlineParis ChildressLinkedIn PTM Page

In this episode, Paris interviews Khaled Naim, who is the Co-Founder & CEO of Onfleet, the fastest-growing provider of last-mile delivery management software. Onfleet powers millions of deliveries per week for thousands of businesses around the world and handles route optimization, dispatching, real-time driver tracking, proof of delivery, analytics, and customer communications.Listen to the episode as Khaled and Paris discuss:• Pricing strategies• Finding an organic product growth hook for B2B• Account-based marketing and how to stay in front of competitors• The right mix between a product-led growth motion and a high-sales touch approach• The importance of a partnership-driven strategy• The growth of the delivery market during COVIDGuest:Khaled NaimOnfleetSee more:Hop OnlineParis ChildressLinkedIn PTM Page

In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.Some key topics in this episode:• The goal of ABM• What goes into the content marketing behind an ABM campaign• How being more interesting offline can help you with content• Organic vs paid strategy on LinkedIn• How to build warm relationships with prospects• Some key points of advice from Mason's podcast guests• What can build you as a leader• How to position yourself as a partner versus a vendorGuest:Mason CosbyGravity Global (& Mojo Media Labs)See more:Hop OnlineParis ChildressLinkedIn PTM Page

In this episode, Paris sits down with Stu Gold to discuss AI and Machine Learning and what they have in common with his company's marketing and sales approach. Stu, General Manager and Chief Revenue Officer of Superwise.ai, is a highly energetic advanced technology sales, marketing, and business development leader with a unique and highly successful background in launching, growing, and scaling early-stage technology businesses into new, emerging markets on a global scale.Here are some of the key topics that Paris and Stu discussed in this episode:• Why AI and machine learning will become a part of the core marketing flow• What is model observability and why it is critical to machine learning • The growth of machine learning operations teams• Using aggregated data to ensure compliance with data privacy laws• Product-led growth and time to value• How to succeed through failureTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳