Paris Talks Marketing
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.
Latest episodes
May 9, 2022 • 40min
Ep. 69 - How to Win Big with Peep Laja of Wynter
This week we sit down with Serial Entrepreneur Peep Laja of Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.
Apr 28, 2022 • 30min
Ep. 68 - Driving Success with URL-Based Marketing with Canberk Beker, Head of Growth at Deepcrawl
This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.
Apr 26, 2022 • 43min
Ep. 67 - Startup Growth Secrets of a High Volume Angel Investor with Paul Singh
This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.
Apr 19, 2022 • 29min
Ep. 66 - Nailing Customer Satisfaction and Growing through Physical Channels with Jason Cunningham, Chief Growth Officer at Spruce.com
We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.
Apr 14, 2022 • 32min
Ep. 65 - Re-inventing the Customer Lifecycle with Wayne McCulloch, CCO at Walkme
We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.
Apr 12, 2022 • 33min
Ep. 64 - Building a Better Analytics Platform with Industry Benchmarks with Peter Caputa, CEO at databox.com
In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.
Apr 7, 2022 • 34min
Ep. 63 - How Data and Collaboration Empowers Client Success Teams with Emilia D'Anzica, Founder and MD at Growth Molecules
Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conversations with data, and the importance of a tight relationship between the Customer Success and Sales teams.
Apr 5, 2022 • 37min
Ep. 62 - Running a PLG & Enterprise Demand Gen Marketing Team Under One Roof with Hernando Buitrago VP of Marketing at instabug.com
Meet Hernando Buitrago, VP of Marketing at Instabug.com. We chat with Hernando about building a Marketing team in a Series A company, breaking out your marketing for PLG and Enterprise Demand Gen, and collaborating successfully with the sales team.
Mar 31, 2022 • 40min
Ep. 61 - Developing a Podcast First Content Marketing Strategy with Fernando Amaral, VP of Marketing at Landbot.io
Meet Fernando Amaral, VP of Marketing at Landbot.io. We discuss why Landbot.io is rethinking the traditional SEO approach, how podcasts are the most effective method to generate awareness content, and the future of chat marketing.
Mar 28, 2022 • 46min
Ep.60 - Scaling Customer Marketing through Automated Customer Success Management with Dickey Singh, CEO at Cast.App
Meet Dickey Singh, CEO & Co-Founder at Cast.app - customer success automation tool. In this episode, Dickey talked about improving retention on no-touch and low-touch accounts, Gamification vs. Shamification, bringing mass personalization to customer success, and how to scale customer marketing through automated customer success management.
