Paris Talks Marketing

In this episode, Paris interviews Christina Patrick. Having held various roles in marketing in different sectors, and managing teams of different sizes, Christina is now the head of marketing at Paid, a UK tech start-up that is changing the way procurement teams work with their smaller suppliers, making the process more efficient and cost-effective for both parties.Listen to the episode as they discuss:• The long tail theory in procurement• What does the quote “give people what they want” has in common with creating content• How to create content that sits at the heart of people’s pain points and with the long tail in mind• Why ungated content is the way to go• Utilizing live podcast recording sessions to build audiences and repurpose content• Video marketing• What startups should look for in a good marketing agency partnerTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

In this episode, Paris sits down with Srikrishnan Ganesan, the CEO, and co-founder of the fast-growing SaaS startup Rocketlane. Srikrishnan is also building Preflight, which is the world's first and only community for leaders and practitioners managing customer onboarding, success, value delivery, and project management. As you can probably notice, Srikrishnan uses a unique platform (a community) to engage with people just like our former guest from episode 55, Patrick Campbell, who says that the CAC goes higher and higher for SaaS, and part of the reason is that the classic channels like Facebook do not work and are getting saturated. Hear more in this episode as we discuss with Srikrishnan:• Their acquisition journey• Category creation and leadership• The concept of the time to value• The importance of the onboarding experience and the maturity survey• Scaling marketing through communities and podcastsTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

In this episode Paris sits down with Luciano Freitas, currently the CMO at the finch BX Blue. Neuroscientist and entrepreneur, Luciano is the co-founder of Facily, the first social commerce in Latin America, and the founder of Mind Hack Lab, a laboratory of mental alchemy and behavioral innovation. He made part of Uber’s leadership and marketing teams in Brazil and helped launch Airbnb in Latin America, also acting in the leadership lineup.Following Luciano’s experience, this episode is all about good leadership. Hear more in this episode as we discuss:• The three pillars of marketing• The impact of Uber's and Airbnb's branding strategies• Growth marketing• Users-first approach• What makes a great leaderTune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories!

This week we sit down with Serial Entrepreneur Peep Laja of  Wynter, CXL, and Speero. We discuss his three ventures and how his latest business Wynter.com is building demand. We also talk about the importance of luck and timing in a success of a business and where Peep's podcast How to Win is going next.

This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.

This week we sit down with Paul Singh, Co-founder & Chief Strategy Officer @ Bump Health and Active Angel Investor @ Results Junkies. Paul shares how he makes investment decisions into 200 businesses per year, the invisible rules of the investment game, and why getting investment isn't the only path for startups.

We discuss how Spruce.com delivers a great offline experience while balancing supply (service providers) and demand (lifestyle services requestors) while growing its user base through offline channels.

We discuss why SaaS companies need to move beyond the old-school approach to a marketing organization and what that means for how we bucket our marketing efforts, compensate/bonus our teams, and leverage FPD to understand the customer experience.

In this episode, Peter shares a bit more about databox.com's plans to release a new benchmarking feature. Peter also discusses how databox leveraged templates to grow organically and why they (currently) aren't investing in paid ads.

Meet Emilia, Founder and Managing Director at Growth Molecules. We chat with Emilia about how the Customer Success role has changed over time, triggering customer conversations with data, and the importance of a tight relationship between the Customer Success and Sales teams.