Paris Talks Marketing
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
Ready to outpace the competition? Drop us a message and let’s get rolling.
Latest episodes
Mar 24, 2022 • 31min
Ep.59 - The Power of Storytelling and Product-Led Growth with Sarah Kiefer, CMO at Pitch.com
Meet Sarah Kiefer, CMO at Pitch.com - a collaborative presentation tool for modern teams. In this episode, Sarah and Paris discuss how virality fuels pitch.com's PLG approach, triggering the growth loop, and collaboration as a key signal for user engagement.
Mar 18, 2022 • 60min
Ep.58 - Betting on your product data to power your content strategy with Brad Hipps, Co-Founder at Socratic
Meet Brad Hipps, Co-Founder at Socratic - a developer-focused task management software. In this episode, Brad shares more about competing in a red ocean, building a product hand in hand with your beta users, focusing on the one thing that will be your marketing superpower, and driving a content strategy powered by your product data.
Mar 10, 2022 • 59min
Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman
Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Gaurav talks about the role of growth at early-stage companies, making counterintuitive yet customer value-focused growth decisions, why onboarding experience matters and shares more about why Superhuman's acquisition strategy leads to higher retention rates and LTV.
Mar 3, 2022 • 48min
Ep.56 - How Supermetrics runs full-funnel brand tests to drive growth with Edward Ford, Demand Gen Director at Supermetrics
Meet Edward Ford, Demand Gen Director at Supermetrics. In this episode, Edward talks about moving away from a channel mindset, bringing B2C spirit to B2B, data-driven performance creatives and how Supermetrics is running full-funnel brand tests in different markets.
Feb 24, 2022 • 47min
Ep.55 - How could reducing customer churn be your next growth lever with Patrick Campbell, CEO at ProfitWell
Meet Patrick Campbell, CEO at ProfitWell - subscription software helps you achieve faster recurring revenue growth. In this episode, Patrick talks about the growing importance of lifecycle marketing, identifying the path to least resistance for growth, how most companies often overlook monetization, and shares more about ProfitWell's marketing strategy.
Feb 17, 2022 • 36min
Ep.54 - Developer Marketing 101 with Thom Crowe, Director of Growth at Vercel
Meet Thom Crowe, Director of Growth at Vercel - a platform for frontend frameworks and static sites. In this episode, Thom gets into the fundamentals of developer marketing, how organic can guide paid acquisition targeting, and responding to need versus creating it.
Feb 10, 2022 • 59min
Ep.53 - How to Not Suck at Marketing with Jeff Perkins, CEO at ParkMobile
Meet Jeff Perkins, author of How to Not Suck at Marketing and CEO at ParkMobile. Jeff is a CMO turned CEO. In this episode, he talks about his new book, marketers' guide to 'quick wins strategy', educating the executive suite to gain trust, network effects and growing a mobile app mainly through offline marketing.
Feb 3, 2022 • 45min
Ep.52 - How to find the right financing for SaaS and value-based growth partnership models with Michael Slawson, Head of Growth at Hum Capital
Meet Michael Slawson, Head of Growth at Hum Capital - a funding platform connecting companies with the right capital for their growth. In this episode, we chat about debt vs. equity financing, value-based partnership models for growth agencies, and how Hum Capital platform helps founders fund the right investors for their businesses.
Jan 20, 2022 • 50min
Ep.51 - How to walk the freemium tightrope and thoughts around Web 3.0 with Kieran Flanagan, SVP of Marketing at HubSpot
Meet Kieran Flanagan, SVP of Marketing at HubSpot. In today's episode, he gets into defining time to immediate value, single vs. multiplayer PLG models, three critical areas for building A+ marketing teams, and how he sees Web 3.0 disrupting SaaS marketing.
Jan 13, 2022 • 48min
Ep. 50 - How to nail early-stage funding, marketing and growth for PLG with Sandhya Hegde, General Partner at Unusual Ventures
Meet Sandhya Hegde, General Partner at Unusual Ventures - an early-stage firm that invests in both enterprise and consumer startups. In today's episode, she goes deep into PLG and discusses early-stage PLG growth strategies, combining sales-led growth with PLG, defining Aha! moments and how Unusual Ventures helps founders deconstruct the black magic of finding product-market fit.
