Paris Talks Marketing

Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Mar 10, 2022

59:16

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Highlights

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Episode notes

AdWords - Is There a Superhuman?

03:01

Email Marketing: Is It Superhuman?

05:08

Why Do We Ask About Your Computer?

03:55

Introduction

2min

How Did You Transition From Head of Growth to Head of Strategy?

4min

Email Marketing: Is It Superhuman?

5min

What You Learned From the Early Days of Email Marketing?

5min

The Onboarding Journey - What Surprises Me Most?

3min

Why Do We Ask About Your Computer?

4min

How Did You Decide That's the Best Onboarding Experience?

2min

The Price Is Not Included in the Home Page

2min

SaaS Onboarding - Is There a Low Touch or a No Touch Classic Product?

6min

10.

SaaS - Onboarding Cost and Lifetime Value

5min

11.

SAS Free Trial Period - What's That Churn Rate?

2min

12.

AdWords - Is There a Superhuman?

3min

13.

Viral SaaS

4min

14.

The Layer Cake of Mechanisms to Accelerate Virality

2min

15.

Are You Removing the Survey in Onboarding?

2min

16.

Is Zero-Party Data a Good Idea for SaaS?

4min

17.

Is There Anything You Don't Want Me to Ask?

3min

18.

SaaS Growth Marketing - What's Next?

2min

Meet Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman - an email app that promises to be the fastest email experience. In this episode, Gaurav talks about the role of growth at early-stage companies, making counterintuitive yet customer value-focused growth decisions, why onboarding experience matters and shares more about why Superhuman's acquisition strategy leads to higher retention rates and LTV.

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