

Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman
Mar 10, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 2min
How Did You Transition From Head of Growth to Head of Strategy?
02:16 • 4min
Email Marketing: Is It Superhuman?
05:55 • 5min
What You Learned From the Early Days of Email Marketing?
11:03 • 5min
The Onboarding Journey - What Surprises Me Most?
16:32 • 3min
Why Do We Ask About Your Computer?
19:09 • 4min
How Did You Decide That's the Best Onboarding Experience?
23:04 • 2min
The Price Is Not Included in the Home Page
25:25 • 2min
SaaS Onboarding - Is There a Low Touch or a No Touch Classic Product?
27:01 • 6min
SaaS - Onboarding Cost and Lifetime Value
32:47 • 5min
SAS Free Trial Period - What's That Churn Rate?
37:19 • 2min
AdWords - Is There a Superhuman?
39:00 • 3min
Viral SaaS
42:00 • 4min
The Layer Cake of Mechanisms to Accelerate Virality
45:41 • 2min
Are You Removing the Survey in Onboarding?
47:36 • 2min
Is Zero-Party Data a Good Idea for SaaS?
50:00 • 4min
Is There Anything You Don't Want Me to Ask?
54:22 • 3min
SaaS Growth Marketing - What's Next?
57:06 • 2min