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Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Paris Talks Marketing

CHAPTER

SaaS Onboarding - Is There a Low Touch or a No Touch Classic Product?

The best way to understand your customers is to speak to them. People come to email with somewhere between five and 20 years of history and baggage. We see the onboarding as an opportunity to get them to 10 out of 10. And what we see that 40% of our customers achieve in over half a day is that they have seen zero by the end of their first day.

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