AdWords - Is There a Superhuman?

Despite having to layer on the human cost of the onboarding specialist, you still are able to have a relatively competitive CAC. Is that because you're getting a lot of organic conversions coming in that are non paid or is there something else? It's a really good question. This is why marketing channel strategy comes in. What are the three channels that companies can really bet on, especially in SAS, it really boils down to content, virality, and performance marketing or paid media. These are the three that you could really build a five year strategy around.