5min chapter

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Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Paris Talks Marketing

CHAPTER

What You Learned From the Early Days of Email Marketing?

Paul Buckeye: There's a major focus on speed as one of the killer unique selling propositions. When we were heads down building the first version of the product and didn't have anything to release, me and my growth role, I was like, what do I do? Paul Buckeye: We got to like 50,000 signups before we were even getting a single paying customer on board. One of the things that I thought would be valuable was to implement like an auto email from our CEO that asked some very simple questions.

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