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Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Paris Talks Marketing

CHAPTER

The Onboarding Journey - What Surprises Me Most?

The rest of the world of SaaS, I would say, is moving towards product leg growth. You all on the other hand seem to be zigging when others are zagging towards product leggrowth. And I went through the onboarding experience and I want to tell you what surprised me most. The only thing that I was prompted to do was to enter my email and click get started. Then I was put into a type form. And the type form said this is going to take you about six minutes. But I actually got through it a lot faster. It's a really good question. Why do you want to know that? And what do you infer from that bit

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