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Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Paris Talks Marketing

CHAPTER

The Price Is Not Included in the Home Page

If you introduce price too soon, you get the user's mindset immediately into a value from work, as opposed to you might cut off some initial curiosity. And actually, two well known companies and well known products to go take a look at where they introduced price on their website flow are Tesla and Apple. We want to create that similar excitement around the product and the experience before we start to get you thinking about cost.

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