The Layer Cake of Mechanisms to Accelerate Virality

I suppose there is natural scalability as more emails are sent through the platform than I would assume the click-through rates in those footers remain relatively stable over time. What you really want, if you're in charge of marketing or growth at a startup is to think about and flexing that curve upwards. And so while it's true that we have that footer, we also have a ton of other mechanisms to encourage referrals. We actually incentivize our onboarding specialists based on whether the customers they have onboarded referred. So there's all kinds of mechanisms that really layer step by step deliberately on top of that baseline load.