5min chapter

Paris Talks Marketing cover image

Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman

Paris Talks Marketing

CHAPTER

SaaS - Onboarding Cost and Lifetime Value

The product is just, it's one price. It's $30 per month. That's a dollar a day per user. So you're trying to get that commitment right up front. There's not a free version. And I guess it sounds like, so the product isjust, it'sone price. But yeah, $30 is the sort of list price. Yeah, we've done a decent amount of analysis on that. The cost of acquisition might seem like it's quite high, but actually is relatively small as a percentage of typical marketing budgets in SaaS. Now, is that the be all and end all? You know, am I recommending that every company out there

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode