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Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman
Paris Talks Marketing
Are You Removing the Survey in Onboarding?
We're moving into an era of, at least with Google ads, we're moving into the era of value-based bidding. In a post-third-party cookie world, Google is begging us for our first-party data. I would encourage anyone who's thinking about strategies around paid to be really mindful and respectful,. First and foremost of users and their privacy.
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