Ep.57 - Putting customer value at the heart of every growth decision with Gaurav Vohra, Head of Strategy, Analytics & Business Operations at Superhuman
Paris Talks Marketing
00:00
Are You Removing the Survey in Onboarding?
We're moving into an era of, at least with Google ads, we're moving into the era of value-based bidding. In a post-third-party cookie world, Google is begging us for our first-party data. I would encourage anyone who's thinking about strategies around paid to be really mindful and respectful,. First and foremost of users and their privacy.
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