Paris Talks Marketing

The OKRs can play a powerful role in creating an environment where employees can work with purpose. In this episode with Jeremy Epstein, who is the CMO at Gtmhub, we discuss the art of implementing OKRs, do/dont's of setting marketing OKRs and what blockchain and OKRs have in common. He also shares his unique view on their marketing funnel: 1) OKR unaware, 2) OKR curious and 3) OKReligion. As your organization grows, OKRs can help your team stay aligned and focused on common goals. Jeremy's advice for leaders when setting OKRs is to not to dictate but rather empower, be collaborative, practice what you preach, and most importantly ask questions. Jeremy also shares that 72% of the first time implemented OKRs fail, but rather because companies are not in the right mindset and do not have the discipline required to make OKRs happen. Tune in and enjoy!

It's time to face the harsh reality: the future of a successful go-to-market strategy is product-led. The most successful and fastest-growing SaaS companies all orient themselves around a cost-efficient product-led go-to-market approach. This helps SaaS companies accelerate customer acquisition and transform their sales motion, but only if they commit to building a truly product-first organization. In this episode, I interviewed Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow. Esben argues that current CRM platforms are not addressing the needs of PLG companies. He shares why we need a new CRM for PLG companies and how it might look like. Tune in and enjoy!

In this episode, I interviewed Emil Kristensen, CMO & Co-founder at Sleeknote. Emil shares how you can leverage pop-ups beyond just generating leads and newsletter subscriptions. They can improve user experience and brand loyalty. Rather than offering or pressuring customers to buy NOW! GET THIS DISCOUNT! You can do so much more with pop-ups. With the right triggers and conditions, he suggests that pop-ups can offer customers value and can help you scale your conversions. Hear more in this episode about pop-up: •What mistakes do companies make when creating pop-ups? •How should you think about setting up your pop ups? •Why does having more than 2 fields in a pop-up affect conversion rates by 300%? •B2B content marketing strategy, and tips. Tune in and enjoy!

What opportunities can conversation intelligence create for your business? Meet William Vuong who is the Head of Marketing at Symbl.ai. Symbl.ai is a platform that helps sales, customer support and marketing team understand customer intents through conversation AI tool. In this episode, William unpacks the concept of "conversation intelligence"- how it works, what kind of value it can add to your organization, and how businesses can start leveraging this technology to pull insights from their daily conversations with customers and understand their intent more deeply. Tune in and enjoy!

In this episode, I interviewed Guillaume Moubeche, Founder & CEO at Lemlist. Lemlist lets you personalize cold emails, automate follow-ups, and engage with leads across all channels. Lemlist is a bootstrapped company that has grown from 0 to 10m ARR in less than 3 years. For the first 100 customers, Guillaume closed using his own product, and the rest of the company's growth was achieved by focusing on creating relevant and valuable content for customers and branding. Hear more in this episode about growth hacking strategies by Guillaume: •Why Lemlist refused a $30m funding offer. •Building a Facebook community of 17+ members and how it helps the brand to grow. •Why Lemlist focuses on organic growth rather than paid advertising •How they developed a SaaS sales process Tune in and enjoy!

Another amazing episode with Aaron Cort, VP of Operations at ClickUp. ClickUp is an all-in one suite for managing, people, projects, time tracking, reporting, and more. In this episode, Aaron shares how ClickUp scaled to over 4 million users through a pure organic product-led growth strategy. Through the power of freemium and continuous feature innovation, they revolutionized the collaborative workspace industry and project management SaaS space in just under 3 years. Learn more about how ClickUp managed to: •Grow their customer base to over 4 million users. •Drive most of their traffic and revenue through organic channels. •Create a strong brand and community for ClickUp. •And more on their paid acquisition tactics and strategies. Tune in and enjoy!

Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales. In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness. Today, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns. Hear more in this episode on user-generated content: •The difference between B2B and B2C user-generated content? •How to involve your customers in showcasing your product or service to their friends. •The value of authentic content. •How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!

The majority of purchasing paths are not in a straight line. Customers can discover your brand, interact with it, and progress further down the sales funnel in a variety of ways. As a result, attribution models have become a must-have tool for B2B SaaS marketers wanting a bird's-eye view of the entire customer journey from the start to the finish with data. Meet Steffen Hedebrandt, CRO and Cofounder at Dreamdata, a revenue attribution platform. For marketers who run campaigns across multiple platforms, it can be challenging to figure out which channels directly generate the most leads that move efficiently through the sales funnel and down the conversion funnel. A key tactic for better ROI and improved customer experience is having the right attribution model. Steffen shares that users in anonymous journeys of exploring the product spend as much time or even longer than in the sales cycle. Tune in and explore more on attribution modeling for B2B SaaS!

Welcome to episode #41 on Paris Talks Marketing. Today, I interviewed Dmitry Dragilev, a founder at JustReachOut. JustReachOut is software that helps you with search, outreach, and guidance for PR. As part of this episode, we explore how to create evergreen content that can be used repeatedly. Dmitry shares his tips on how any SaaS company can make their content genuinely evergreen by constantly improving, updating, nurturing and promoting the existing content. Hear more in this episode on evergreen content: •How Dimitry promoted a poll app organically. •What is the role of link building in SEO today? •How create valuable and evergreen content? •Tips on improving your content for better rankings. Tune in and enjoy!

Do you have a Product Led Revenue solution in place? In this episode, I interviewed Breezy Beaumont, Head of Growth at Correlated. Correlated is a platform that helps you use your product to unlock revenue opportunities. Based on how a user is using your product, you can use the insights to help users transition to the next paid plan. There is a buzz about an exciting new technology that could actually improve the experience of using a product, but potential users aren't buying because they can't see the immediate impact it will have on their lives or the first-time value. Hear more in this episode: •What is the difference between product-led growth strategy and product-led revenue. •Exploring user behavior and signals created in your product. •How marketing can leverage product usage data. •What is the future of marketing and sales roles in the product-led motion. Tune in and enjoy!