It's time to face the harsh reality: the future of a successful go-to-market strategy is product-led. The most successful and fastest-growing SaaS companies all orient themselves around a cost-efficient product-led go-to-market approach. This helps SaaS companies accelerate customer acquisition and transform their sales motion, but only if they commit to building a truly product-first organization. In this episode, I interviewed Esben Friis-Jensen, Co-founder and Chief Growth Officer at Userflow. Esben argues that current CRM platforms are not addressing the needs of PLG companies. He shares why we need a new CRM for PLG companies and how it might look like. Tune in and enjoy!