Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales. In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness. Today, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns. Hear more in this episode on user-generated content: •The difference between B2B and B2C user-generated content? •How to involve your customers in showcasing your product or service to their friends. •The value of authentic content. •How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!