Paris Talks Marketing

The majority of purchasing paths are not in a straight line. Customers can discover your brand, interact with it, and progress further down the sales funnel in a variety of ways. As a result, attribution models have become a must-have tool for B2B SaaS marketers wanting a bird's-eye view of the entire customer journey from the start to the finish with data. Meet Steffen Hedebrandt, CRO and Cofounder at Dreamdata, a revenue attribution platform. For marketers who run campaigns across multiple platforms, it can be challenging to figure out which channels directly generate the most leads that move efficiently through the sales funnel and down the conversion funnel. A key tactic for better ROI and improved customer experience is having the right attribution model. Steffen shares that users in anonymous journeys of exploring the product spend as much time or even longer than in the sales cycle. Tune in and explore more on attribution modeling for B2B SaaS!

Welcome to episode #41 on Paris Talks Marketing. Today, I interviewed Dmitry Dragilev, a founder at JustReachOut. JustReachOut is software that helps you with search, outreach, and guidance for PR. As part of this episode, we explore how to create evergreen content that can be used repeatedly. Dmitry shares his tips on how any SaaS company can make their content genuinely evergreen by constantly improving, updating, nurturing and promoting the existing content. Hear more in this episode on evergreen content: •How Dimitry promoted a poll app organically. •What is the role of link building in SEO today? •How create valuable and evergreen content? •Tips on improving your content for better rankings. Tune in and enjoy!

Do you have a Product Led Revenue solution in place? In this episode, I interviewed Breezy Beaumont, Head of Growth at Correlated. Correlated is a platform that helps you use your product to unlock revenue opportunities. Based on how a user is using your product, you can use the insights to help users transition to the next paid plan. There is a buzz about an exciting new technology that could actually improve the experience of using a product, but potential users aren't buying because they can't see the immediate impact it will have on their lives or the first-time value. Hear more in this episode: •What is the difference between product-led growth strategy and product-led revenue. •Exploring user behavior and signals created in your product. •How marketing can leverage product usage data. •What is the future of marketing and sales roles in the product-led motion. Tune in and enjoy!

The reality is that shortly, easily within the next year, all the major advertising platforms, along with Apple, are making significant changes driven by Privacy to how marketers are going to be able to advertise. Meet Paris Childress, the CEO of a SaaS growth marketing agency, Hop Online. He is also the host of the Paris Talks Marketing podcast. In this episode, Paris shares his thoughts on the future of a digital marketing agency like Hop Online. First, one central solution pillar of digital marketing agencies soon needs to be data science. The second is performance marketing, and the third pillar for the future model of digital marketing agencies is performance creative that provides the fuel for those performance campaigns. Tune in and enjoy!

In this episode, I interviewed Hunter Montgomery, Chief Marketing Officer at ChurnZero. ChurnZero is a platform that focuses on helping SaaS companies keep their customers happy and reduce the churn rate. Hear more in this episode: •What's a good churn rate for a B2B saas company? •Who owns the churn factor? •How should a SaaS company measure its churn rate? •How do SaaS companies determine whether their customers are going to have a high or low churn rate? •What is the advantage for SaaS companies of having a customer churn management tool? Tune in and enjoy!

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box. In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes. Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring". Hear more in this episode: •How has Hiver learned to innovate with content marketing and different channel? •What to do when webinars and e-books no longer work for demand generation? •What pushed Hiver to go from shared inbox space to helpdesk space? •How Hiver qualifies MQLs and SQL? Tune in and enjoy!

MQL is dead. Long live contacts. In this episode, I interviewed Doug Landis who is a Growth Partner at Emergence Capital. Doug has personally worked with companies like Oracle, Google, Salesforce, and Box over the last 16 years, and invested in some of the biggest and brightest SaaS companies on the planet. Hear more in this episode: •Why MQLs are dead? •Doug shares his perspective on how marketing and sales should be integrated into a lead machine. •How do you figure out who are the tire kickers that you can weed out? •What and how to pitch if you get 1 minute with Doug. Tune in and enjoy!

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity. Justin shares his thoughts on: •Why sales and marketing teams should collaborate closely together. •What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket) •Why you need a strong brand as a SaaS company. Watch out for new episode releases on the Paris Talks Marketing podcast every Friday! "A Brand is a manifestation of perception of something" by Justin Schmidt.

In this episode, I interviewed Krish Ramineni CEO of Fireflies.ai. Fireflies is an AI-driven bot that helps you record, transcribe and search all of your recorded meetings. Fireflies recently raised $14m in Series A funding led by Khosla Ventures. Krish shares how all of their growth is achieved organically through a product-led growth strategy. Hear more in this episode: •What drove Krish to select the voice ai space •What is the strategy behind featured integrations •How Fireflies drives their organic growth Tune in and enjoy!

Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now. Hear more from Tim Soulo in this episode: •Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience. •Ahrefs content strategy is driven only by keyword research and why. •How Ahrefs uses paid advertising for amplifying educational content and not for driving sign-ups. •Exciting news about Ahrefs launching their own search engine sharing profit with content creators. •When SaaS companies should use paid acquisition as a channel. •How to create a video content strategy for SaaS. Tune in and enjoy!