In this episode, I interviewed Hunter Montgomery, Chief Marketing Officer at ChurnZero. ChurnZero is a platform that focuses on helping SaaS companies keep their customers happy and reduce the churn rate. Hear more in this episode: •What's a good churn rate for a B2B saas company? •Who owns the churn factor? •How should a SaaS company measure its churn rate? •How do SaaS companies determine whether their customers are going to have a high or low churn rate? •What is the advantage for SaaS companies of having a customer churn management tool? Tune in and enjoy!