The reality is that shortly, easily within the next year, all the major advertising platforms, along with Apple, are making significant changes driven by Privacy to how marketers are going to be able to advertise. Meet Paris Childress, the CEO of a SaaS growth marketing agency, Hop Online. He is also the host of the Paris Talks Marketing podcast. In this episode, Paris shares his thoughts on the future of a digital marketing agency like Hop Online. First, one central solution pillar of digital marketing agencies soon needs to be data science. The second is performance marketing, and the third pillar for the future model of digital marketing agencies is performance creative that provides the fuel for those performance campaigns. Tune in and enjoy!