Meet Ryan O'Hara VP of Growth and Marketing at LeadIQ. LeadIQ is a lead generation tool that allows users to find prospects, discover emails and contact information of potential customers online. He shares that "the average response rate on a cold email is less than 1% and the average response rate on a cold call is less than 3%." Sales reps are focusing on outreach automation tools while spending less time on building a connection and figuring out a personalized approach. As a result, prospects are tuning out messages more and more. Find out more in this episode: •The first thing you should change is your outbound strategy and how. •How to build a brand archetype for your brand and why you need it. •How to involve your teams to be the face of your brand. Tune in and enjoy!