What is the DNA of a successful marketer? In this episode, I interviewed Cody J. Lee, VP of Growth Marketing on the Peak Performance Group at Summit Partners. Cody shares his personal framework when it comes to evaluating companies seeking funding. Some of the core focus areas are marketing strategy, channels, data, and organization values. Hear more in this episode: •How important is first-party data going to be in the next 12 months from now for SaaS. •What are the common skills and characteristics of successful SaaS marketers. •What are the main marketing improvements that VCs notice throughout all companies that are looking for investment. •And much more... Tune in and enjoy!