Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box.
In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes.
Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring".
Hear more in this episode:
•How has Hiver learned to innovate with content marketing and different channel?
•What to do when webinars and e-books no longer work for demand generation?
•What pushed Hiver to go from shared inbox space to helpdesk space?
•How Hiver qualifies MQLs and SQL?
Tune in and enjoy!
Paris Talks Marketing