Speaking today with Jeroen Corthout - co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, very popular with agencies and SaaS companies. The co-founders built Salesflare to resolve a pain point they were experiencing with CRMs - your sales team ends up spending more time maintaining the CRM, than doing sales. Learn how Jeroen Corthout: - Doubled the organic traffic to the blog in under 30 days - Uses a podcast to make the founder's journey less lonely. - Spends 60% of his time on Marketing. Tune in to hear it all!

Introducing Dustin Tysick, VP of Marketing and Growth at Jostle. He describes the SaaS tools as an online watercooler place where people can go and connect. The innovative internal integration tool is intuitive and easy to use and attracts users from various niches, from churches to law firms, to tech companies. Learn how Jostle tackles: - Product-led growth and user journey personalization - Generating ideas for their content marketing channels - podcast and blog - Creating an audio strategy - Deciding what to rank for and which topics to own Creating high-performing content based on their buyer personas Tune in to hear more!

Meet Christopher Schreiber, Head of Marketing at Qwilr. Their SaaS product helps you create design-perfect proposals, quotes, client updates, and more. He shared insights on how to: - Tackle the marketing challenges of new category creation - Find and meet your audiences where they are - and then bridge the gap - Educate your audience on different & interconnected use cases for the product - Create a pillar-cluster content strategy around a template library - Invest in research-based content to attract organic backlinks Tune in to hear more!

Hear our conversation with Lauren O'Brien, Balto VP of Marketing, about staying close to customers to understand what they need. In this episode, we spoke about: - Driving great conversations with real-time guidance - Boosting conversion rates - Making the customer experience frictionless - Having full visibility of all contact center calls, all in real-time. Consider this - Balto's real-time guidance for contact centers can help sales teams detect potential objections from the prospect's side and hit specific keywords when handling those objections. Tune in to hear more!

If you're curious about product-led growth, this podcast episode is for you. Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a platform for product success, empowering SaaS teams to build better user onboarding, feature adoption, and feedback collection. Increasingly, tech-savvy prospects want to try before they buy. They don't want to sit through an hour-long sales demo and discuss use cases that don't apply to them. More and more SaaS brands realize that their biggest opportunity is just to get the product into the hands of their customers. Product-led growth moves the communication epicenter into the product itself. It comes loaded with streamlined onboarding flows, helpful tooltips, prompts, gamification, and other in-product experiences, designed to speed up prospects' time to "first value." Have a listen if you're interested in: - User onboarding, customer support, and UX with product-led growth. - Mapping points of value. - Reducing friction by evaluating how many actions are required of the user to get value.

How does a SaaS app review management platform triple its growth in just a year? Meet Eugene Kruglov, COO & Co-founder of AppFollow, a B2B SaaS tool that helps drive mobile app growth and increase customer loyalty. The app review management platform is a one-stop space to monitor performance, star ratings, user reviews, and organic growth. Learn what it took to grow exponentially and apply for funding in just one year.

Meet Arjun Pillai, Founder & CEO of Insent. This is a B2B Conversational Marketing SaaS platform that provides marketers with real-time lead qualification and true personalization options. Their human-first chatbot helps you identify and speak to your most engaged prospects first, and skip all the generic chatter with highly personalized context. Hear Arjun Pillai's thoughts on enablement marketing, the buyer journey, and putting yourself in your buyer persona's shoes. See how they use a marketing mix of cold email campaigns, outbound, case studies, testimonials, and referrals to drive the pipeline. Tune in and enjoy!

How to win back and retain churning customers - this is the topic we've discussed with Paul Schwarzenholz, co-founder and Managing Director of Zenloop. This SaaS solution allows businesses to collect, cluster and analyze customer feedback they receive through various channels along their customer journeys. The platform analyzes and automatically derives tailored and individualized measures to retain satisfied customers and win back churning customers. Listen in to our conversation about the platform's applications, as well as how Zenloop uses content marketing, SEO, social media, and events to market their product.

Join our conversation with Chris Newton, VP of Marketing, Intellemize, if you're interested in taking CRO A/B testing and personalization to a different level. Intellemize's machine learning runs multiple optimization experiments at the same time, while also automatically selecting the best ones for each individual in the moment, throughout their buyer's journey. Chris Newton lifts the curtain on how the AI-driven algorithm runs optimization tests and what's the lowest limit of unique visitors you need to run them. We discussed how machine learning selects the best experience for each individual in the moment, and how these unique and personalized user journeys are created. Their average customer tries 177 ideas, creating 78 million possible combinations, and sees 46% conversion uplift. Just think of the opportunities here!

Google's intention to scrap third-party cookies from its Chrome browser by 2022 has radically shifted the focus on first-party data. There's hardly anyone who knows better the value and importance of first-party data than Soumyadeb Mitra, CEO of Rudderstack. The company's goal is to help engineers, product managers, data scientists, and marketers to make the most out of their customer data using the best of open-source technologies. In today's episode, hear Soumyadeb Mitra's thoughts on: - The flow of customer data across your entire software stack and the insights different teams can derive from it. - Security, compliance & high-integrity usage of customer data. - Pricing models for SaaS products and the best pricing model fit - Marketing and generating leads entirely from inbound. Tune in and enjoy!