Paris Talks Marketing

In this episode, I interviewed Tyler Calder, VP of Marketing at PartnerStack. PartnerStack is a platform that automates the most difficult aspects of running a partner program. It is designed to keep partners engaged over time, allowing you to generate predictable, recurring revenue. During our talk, Tyler mentioned how most of their clients see their first sale through partnerships within 30 days. Want to learn more about how partnerships can boost your SaaS business' growth? Here are the top highlights: •Where to start if you are building a career as a marketer. •The role of empathy in understanding user intent behind a keyword. •What are the common entry points for SaaS companies to turn to partnership programs. •What are the benefits of partnership programs for amplifying your brand & product. •How PartnerStack expanded its marketing in 3 phases: •Figuring out what is working and what is not. •Tapping into existing demand. •Generating new demand. Tune in and enjoy!

If you are thinking about ways to leverage machine learning, this podcast is for you. Join the conversation with Amit Levi, Anodot's VP, Head of Growth and Marketing. Here's a sneak peek: •Machine learning in itself does not solve any problems. •Stay skeptical. Understand what you are trying to solve, do you really need machine learning for that, what is the investment and the risk. •Leverage machine learning to find patterns you can act upon. Identify problems before they become apparent to your customers.

In this episode, I am joined by Sharon Biggar, VP of Marketing at Hotjar, a software tool that helps product teams to understand and see how users are behaving on your website. The customer onboarding process is, without a doubt, the most crucial stage of the customer lifecycle. It sets the stage for their whole relationship with your product and business, even though it comes right at the start of their journey. More in this episode: •How to create a frictionless customer onboarding experience through guidance and email remarketing •Importance of delivering first-time value for your customers as soon as they start using your product. •Boost awareness for your brand with social proof

Consumers are settling into a new purchase behavior which led marketers to reassess strategies that have worked in the past. Join our conversation with Pranjalee Lahri, AVP Marketing at UpsideLMS on marketing in the post-Covid era. More in this episode: •Marketers with budget cuts and low resources are shifting strategies to meet marketing objectives. Focusing on organic channels that work the best such as SEO and content. •With more focus on organic growth taking a deep dive into analytics is a need in order to understand your buyer's behavior. •Companies adapt to the self-served culture through product-led growth by giving consumers a chance to test out the product and get the value first. •Maximize results by using different channels in conjunction with each other. •How UpsideLMS has scaled by creating different content formats, and distributing through channels while staying aligned with their ideal customer profile. Tune in and enjoy!

Meet Praval Singh, Vice President, Marketing & Customer Experience at Zoho. The brand provides a powerful suite of software that helps you run your entire business. Here are the highlights: - To scale, you need to build something you take pride in and invest in people. Nurture and support talent, invest in research and development, and listen to user feedback. - Companies subscribe to different vendors and at the end of the day it all adds up to a big check. In case of cost per user, and for companies that are growing, it can get quite expensive. Then there are the issues with integrations, usage, reporting, and onboarding. This is where Zoho comes in. - Marketing software bundles come down to product marketing. Every product has its own marketing team that communicates the value proposition, while the brand marketing team works on Zoho's overall brand. Tune in and enjoy!

Software review platforms have become indispensable for SaaS users and marketers. Meet Russ Somers, VP Marketing at TrustRadius - a company that has established its presence in this very competitive niche and scaled. Hear what he has to say on millennials choosing SaaS products, competing against Capterra and G2, and how TrustRaduis scaled from 300K to 1.2 million users per month. Here are some highlights of our conversation: - Millennials are the biggest buyers in the market, and they have a different approach to making purchase decisions. - When you compete against Capterra and G2, the differentiators are trust and quality. - To scale organic traffic, lean into adjacent spaces and target these audiences and queries. - Focus on the search intent - assess which specific terms are useful to people in-market. - Make asking for reviews an ongoing practice. Tune in and enjoy!

Join us to meet Christine Tao and learn what changes a leadership coaching program can bring to your organization. Christine Tao is the co-founder & CEO at Sounding Board, a Silicon Valley startup redefining how organizations develop their leaders. We spoke about enabling and scaling complex leadership coaching programs with their scientifically designed Coaching Enablement Platform and a curated network of leadership coaches. Here are the highlights: - Leadership coaching for business impact. Setting a goal, completing, and evaluating the impact it had on the business, and on your personal goals. - If leadership skills can be learned, do they also need to be supported? - Can mentorship can help your progress in your career, but help your employees too? Tune in and enjoy!

Speaking today with Jeroen Corthout - co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, very popular with agencies and SaaS companies. The co-founders built Salesflare to resolve a pain point they were experiencing with CRMs - your sales team ends up spending more time maintaining the CRM, than doing sales. Learn how Jeroen Corthout: - Doubled the organic traffic to the blog in under 30 days - Uses a podcast to make the founder's journey less lonely. - Spends 60% of his time on Marketing. Tune in to hear it all!

Introducing Dustin Tysick, VP of Marketing and Growth at Jostle. He describes the SaaS tools as an online watercooler place where people can go and connect. The innovative internal integration tool is intuitive and easy to use and attracts users from various niches, from churches to law firms, to tech companies. Learn how Jostle tackles: - Product-led growth and user journey personalization - Generating ideas for their content marketing channels - podcast and blog - Creating an audio strategy - Deciding what to rank for and which topics to own Creating high-performing content based on their buyer personas Tune in to hear more!

Meet Christopher Schreiber, Head of Marketing at Qwilr. Their SaaS product helps you create design-perfect proposals, quotes, client updates, and more. He shared insights on how to: - Tackle the marketing challenges of new category creation - Find and meet your audiences where they are - and then bridge the gap - Educate your audience on different & interconnected use cases for the product - Create a pillar-cluster content strategy around a template library - Invest in research-based content to attract organic backlinks Tune in to hear more!